ID Cabasa explains why Don Jazzy is one the smartest people in the industry
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- 13 Sep 2024
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In a recent interview, Nigerian music producer ID Cabasa shared his admiration for Mavin Records boss Don Jazzy, describing him as one of the smartest people in the Nigerian music industry. ID Cabasa praised Don Jazzy's strategic decision to collaborate with skit makers, which has significantly bolstered his influence and support within the content creator community.
"Don Jazzy's move to feature in skits was a genius decision," ID Cabasa said. "By connecting with content creators, he ensured that whenever he drops something, they all rally behind him and post it."
During the panel discussion, ID Cabasa encouraged emerging artists to collaborate with content creators, emphasizing how these partnerships can amplify their work and broaden their reach. He also highlighted Kizz Daniel as another artist who has successfully built strong relationships with content creators.
ID Cabasa, whose career in the Nigerian music industry spans over two decades, has been instrumental in launching the careers of several prominent artists, including 9ice, Lord of Ajasa, Reminisce, and Olamide. He also shared his belief in working with younger creatives, particularly Gen Z, because of their fresh ideas and inspiration, while acknowledging the value of experience from his own generation.
