The Top 10 Social Media Marketing Tips Your Company Needs for Success in 2023
Social media is an ever-changing landscape, ripe with possibility. In 2023, in order to best leverage social media for your business, you’ll need to prepare for what’s on the horizon.
Chances are if you own a business, you’re using social media for marketing purposes. As a matter of fact, according to multiple published sources, 30.57 million businesses in the U.S. alone are using social media for marketing in 2022, and that number is only expected to increase in 2023. How can you best utilize social media marketing in the new year to stand out from the other 30 million businesses? How can you be certain you’ll be prepared for the changes 2023 brings with social media? Whether you have created an account on every social media platform already or you’re just starting out, the following ten tips will help you achieve success with your social media marketing efforts in 2023.
1. Audit Your Current Social Media Platforms
Before you begin to plan or schedule any of your content for next month, it may be time to do an inventory of the platforms you are using. Many companies think they need to make accounts on every social platform, giving them all equal attention. If that sounds like your company, take stock of performance on each platform over the last year. For example, if you’ve been posting tweets on the company's Twitter account consistently but have seen no indication of growth, engagement, or sales from Twitter, it may be time to phase that out and redirect that energy and attention to a platform that is actually working for you. It’s okay not to be everywhere all at once, all of the time. Prioritizing the best platforms for your business can help you free up the time and energy to make content that will actually convert.
When it comes to social media marketing, you must have a concrete strategy (as opposed to posting anything, everywhere, just to see what works). So how else can you be intentional about the platforms you utilize most? Go where your customers are. If you know generally the demographics your customers fall into, you can find out which social platforms they are spending the most time on, and you can meet them where they are.
According to a 2022 study by Sprout Social, platforms like Facebook and Instagram tend to be more popular with millennials, gen-X, and baby boomers, and see slightly more males than females using those apps. Meanwhile, TikTok’s users skew younger, with 25% being between the ages of 10-19, and a whopping 61% of users are female. Dig into the numbers of each platform and see if this aligns with your customer base before determining how much attention to give it. Read More…
