Telenor Denmark Chooses CSG’s SaaS to ‘Seize New Revenues’
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Loading... - Bogdan Sidorov
- 29 Jul 2024
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Telenor Denmark, the country’s second-largest mobile operator, has selected CSG’s cloud-native, software-as-a-service (SaaS) platforms to enhance its monetization strategies for both B2C and B2B customers. This strategic move aims to elevate digital experiences and streamline omnichannel support, ultimately seizing new revenue opportunities.
Telenor Denmark, which serves 1.7 million customers, will deploy CSG Ascendon’s AWS revenue management platform, leveraging the robust infrastructure provided by Amazon Web Services (AWS). The integrated solution also includes CSG Xponent, a unified platform designed to bridge the gap between customer insights and actionable strategies. CSG Xponent analyzes customer journeys to uncover hidden patterns, using real-time data and decisioning to personalize experiences and manage communications across all channels.
The primary objective for Telenor Denmark is to deliver superior digital experiences at every touchpoint. By integrating CSG’s SaaS solutions, the operator aims to improve support across various business segments and harness new revenue streams. The configure, price, quote (CPQ) functions provided by CSG will enable Telenor to swiftly bundle offers, including partner products, creating tailored solutions for business customers.
Lars Thomsen, CEO of Telenor Denmark, stated, “At Telenor Denmark, we make it easy for our 1.7 million customers to connect with the people and services that matter most to them. This is how we earned the industry’s highest customer satisfaction in 2023. As we look to the future, we must adapt to meet fluctuating demands and continue to offer new, innovative solutions to our customers. CSG has the proven track record, industry depth, and cloud expertise we need to embrace end-to-end digitalization that will further strengthen our ability to deliver excellent customer service and inspire our customers.”
CSG Ascendon and Xponent: Key Features
1. Revenue Management: Utilizing AWS infrastructure, CSG Ascendon provides a robust revenue management platform, streamlining billing, payments, and customer management processes.
2. Customer Journey Insights: CSG Xponent uses advanced analytics to uncover hidden patterns in customer journeys, enabling personalized customer experiences.
3. Omnichannel Communication: The platform manages communications across all channels, ensuring a seamless customer experience.
4. CPQ Functions: These functions allow Telenor Denmark to bundle offers quickly and efficiently, enhancing the value proposition for business customers.
Strategic Benefits for Telenor Denmark
1. Improved Customer Satisfaction: By leveraging CSG’s SaaS solutions, Telenor Denmark aims to maintain and even improve its high customer satisfaction ratings.
2. Enhanced Digitalization: The move towards end-to-end digitalization will help Telenor Denmark stay ahead in a competitive market by offering innovative and seamless customer solutions.
3. Revenue Growth: The ability to bundle and offer tailored solutions swiftly will open up new revenue streams, ensuring sustainable growth.
4. Operational Efficiency: Streamlined processes and real-time data insights will enhance operational efficiency, allowing Telenor Denmark to respond more effectively to market demands.
Future Prospects
The partnership between Telenor Denmark and CSG marks a significant step towards enhanced digital transformation. By integrating advanced SaaS solutions, Telenor Denmark is well-positioned to meet the evolving demands of its customer base while exploring new revenue opportunities. This collaboration underscores the importance of leveraging cutting-edge technology to maintain competitive advantage and deliver unparalleled customer service.
As Telenor Denmark continues to adapt to market changes, its commitment to innovation and customer satisfaction remains steadfast. The deployment of CSG’s platforms is expected to drive significant improvements in service delivery and operational efficiency, setting a new benchmark for the telecommunications industry in Denmark.
