5 cities with the highest cross border real estate activity in 2018

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Asian investors are the largest group snapping up foreign property according to research. But in which cities are they investing? And why?

 

As more people's attention is being drawn to real estate as an asset class, a larger number of people are seeking out foreign property. 2017 saw a large number of Asian investors enter the market sweeping up properties from the US to Canada straight to France. Recently, contrary to expectations, their attention is being drawn to residential and commercial properties in London, UK.

 

Propertywire's first quarter of 2018 stats https://www.propertywire.com/news/global-news/londons-commercial-property-market-top-draw-international-buyers/ reveal that overall about 5.6 billion pounds of foreign money was invested in London, with Asian investors contributing about 4.4 billion pounds or 65% of the total investments. The next highest was Hong Kong at 5 billion with Paris following from behind at 1.9 billion pounds.

 

If you're looking to invest in real estate, one of the major factors you would need to consider is liquidity. Based on liquidity, these are the top performing cities for cross-border real estate investing in 2018. This is indirectly influenced by population growth, employment growth and usually followed by an increase in home values or strong rental yield. 

 

•   New York, USA: Brooklyn and Manhattan are two of New York's favorite hot spots for foreign real estate investors. The activity of Chinese, Russian and Middle Eastern real estate investors, paying cash on high-end properties has consistently driven New York City’s real estate price upwards. With a population growth that hasn't slowed down, New York City real estate not only offers liquidity but stability for real estate investors.

 

•   London, UK: Despite Brexit, London leads the way as a favorite for foreign real estate capital. In the aftermath of Brexit, the attention to both London's commercial and residential real estate has been largely driven by a weaker pound and more affordable housing. Foreign real estate activity in London is largely funded by equity funds, institutional investments, and private capital. Units in the mid-range segments have been most popular among buyers. Presently, though, the government is setting tax constraints on foreign real estate investing as the cost of home ownership increases.

 

•    Hong Kong, China: In 2017, Hong Kong was named the "most luxurious" prime housing market for the second year running by Christie's real estate https://www.christiesrealestate.com/eng/sales/hkg . Hong Kong's housing market has shown little cooling with 4.4 billion pounds of foreign money spent by foreign investors in 2018 first quarter. The heated market in Hong Kong, as experts pinpointed, is a major reason for increased residential housing prices all through China.

 

•    Paris, France: The French economy is seeing a boom with the number of foreign investment activity reaching a 10 year high last year. The French economy exceeded expectations with a 2.2% growth, a large number of jobs created and strong real estate activity. Also with fairly stable mortgage rates, many investors are picking up properties in Paris and Bordeaux. Beyond 2018, analysts speculate the South of France will experience a strong housing demand.

 

•    Los Angeles, CA: Los Angeles may soon replace Hong Kong as the no 1 most expensive city for expats. Currently, the average price of a luxury property in Los Angeles is $2.5 million. With population growth, increasing disposable income and a thriving tech sector, Los Angeles real estate offer stability and liquidity for investors. However, housing is in short supply. A situation leading to soaring house prices. With population growth and a great economy, Los Angeles is a great option for single-family investors seeking high rental yield.

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20 Highly Effective Real Estate Advertising Slogans to Get Better Results

  • 14, September 2023

A memorable real estate slogan can keep you top on the minds of prospects. Your slogan defines your business, forms an element of all your marketing materials and can be what people associate with you. For Scott Geller, a RE/MAX realtor in Jamison, Pa, with the slogan "Scott Geller, the home seller",  some people probably think his slogan is his real full name. The name and occupation awareness brought him so much business that after a while, he didn't need to advertise to the general public, he had enough repeat customers and referrals.

 

A clever, memorable slogan forms part of your identity. While a good slogan can transform your business; a bad one can harm your business and reputation. Hence you should put more effort into developing the right slogan for your real estate business. Here are a few things good real estate slogans can do for your business.

 

1. Help you appeal to customer emotions

2. Highlights your customer service or care.

3. Reflects your business's personality and character.

4. It is memorable; stays long in the mind of prospects.

Let's look at twenty great real estate slogans and some reasons why they are effective.

 

20 EFFECTIVE REAL ESTATE SLOGANS

 

One important thing slogans and taglines do is helping to distinguish you from the competition. According to Dictionary.com, a slogan is a distinctive cry that separates you from everything else. So, the most important thing you want to maintain is the individuality of your slogan. Here are 20 real estate slogans that work. You can put your creative gear in motion and use these examples to craft something effective for your real estate business.

 

1. Sell for More. Buy for less.

2. A Track record that speaks for itself.

3. The Realtor for You.

4. Turning Dreams into Reality

5. Doing Everything but the packing

6. Your Dream Home awaits.

7. Helping San Diego find where to live.

8. Experts in the local market.

9. Your concern is my priority

10. The agent that works harder after the closing papers are signed.

11. A tradition of (excellence, trust, service).

12. A cut above the rest.

13. Helping New Yorkers move since 1983.

14. I'm never too busy for your referrals.

15. Going above and beyond

16. Beautiful L.A homes

17. Helping clients get more home for less money

18. Beautiful places to live.

19. Helping you close for less.

20. Turning transactions into relationships.

 

What these slogans have in common are that:

1. They focus on the client. Your prospects do not care about you or your business. They want to know how you can help them. Having a real estate slogan that clearly states how you can help them gets you points. Keep your slogans around your clients and you'll keep them around longer.

2. Non-generic. Although you should look around and examine trends in your market and incorporate these in your real estate marketing, don't forget to differentiate yourself from the crowd. Is your slogan helping you stand out?

3. Memorable. Effective slogans have a musical memorability around them. Quality slogans are short phrases that are easily remembered.

Having a high quality real estate slogan will keep you in the minds of clients for a long time.

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The Real Estate Market in January 2025: A Comprehensive Overview

  • 21, January 2025

Understanding the Trends and Influences Shaping the Market

As we step into the New Year, the real estate market in January 2025 presents a fascinating tableau of trends and influences, reflecting broader economic conditions and demographic shifts. This month has already set the tone for what property buyers, sellers, and investors can expect in the coming months.

Market Trends

Housing Prices

January 2025 has seen a modest increase in housing prices across most urban areas, continuing the upward trend from the latter part of 2024. Factors contributing to this rise include ongoing demand for residential properties, coupled with limited supply. Major metropolitan regions like New York, Los Angeles, and Chicago have experienced notable price hikes, while smaller cities and rural areas have seen more moderate increases.

Interest Rates

The Federal Reserve's recent decision to maintain relatively low interest rates has sustained the affordability of mortgages, encouraging buyer activity. However, whispers of potential rate hikes later in the year have caused some buyers to expedite their purchasing decisions, adding a layer of urgency to the market.

Influences on the Market

Economic Conditions

The national economy has shown signs of steady growth, with low unemployment rates and rising wages contributing to consumer confidence. This economic stability has bolstered the real estate market, as more individuals and families feel financially secure enough to invest in property.

Demographic Shifts

Millennials, now entering their peak home-buying years, continue to drive demand for residential properties. This generational shift is particularly evident in suburban areas, where younger buyers are seeking affordable housing options with access to good schools and amenities. Additionally, the increasing trend of remote work has allowed more people to consider relocating away from expensive urban centers to more affordable regions.

Regional Insights

West Coast

California remains a hotspot for real estate activity, with cities like San Francisco and Los Angeles experiencing significant price surges. The tech industry's ongoing expansion in the Bay Area continues to attract high-income professionals, driving demand for luxury homes and high-end apartments. Meanwhile, more affordable areas in the Central Valley and Inland Empire are witnessing increased interest from buyers looking for cost-effective alternatives.

East Coast

New York City's real estate market has rebounded strongly from the pandemic-induced slump, with both residential and commercial properties showing robust performance. The city's appeal as a cultural and financial hub continues to draw investors and homebuyers alike. In contrast, smaller cities along the Eastern Seaboard, such as Raleigh and Charleston, offer attractive opportunities for those seeking a slower-paced lifestyle without sacrificing urban conveniences.

Midwest

The Midwest's real estate market remains stable, with cities like Chicago, Minneapolis, and Detroit witnessing steady growth. Affordable housing prices and strong job markets in these areas make them appealing destinations for both young professionals and families. Additionally, the region's focus on revitalizing urban centers has spurred interest in downtown properties and historic neighborhoods.

South

The Southern real estate market continues to thrive, driven by population growth and economic development. Cities such as Austin, Nashville, and Atlanta are experiencing rapid expansion, with new residential and commercial projects springing up to meet demand. The region's warm climate, lower cost of living, and business-friendly environment make it a magnet for both domestic and international buyers.

Challenges and Opportunities

Supply Constraints

One of the significant challenges facing the real estate market in January 2025 is the persistent supply constraints. The construction industry is grappling with labor shortages and rising material costs, which hinder the ability to meet the growing demand for new homes. This imbalance between supply and demand contributes to the upward pressure on housing prices.

Technological Advancements

On the flip side, technological advancements are presenting new opportunities in the real estate sector. The adoption of virtual reality (VR) and augmented reality (AR) technologies allows potential buyers to take virtual tours of properties from the comfort of their homes. Additionally, blockchain technology is streamlining the transaction process, making it more transparent and efficient.

Sustainability

Sustainability continues to be a crucial consideration for both developers and buyers. The demand for eco-friendly homes with energy-efficient features is on the rise, driven by increasing environmental awareness and the desire to reduce utility costs. Builders are incorporating sustainable practices and materials into new projects, catering to this growing market segment.

Looking Ahead

As we move further into 2025, several factors will shape the real estate market's trajectory. Potential changes in interest rates, evolving economic conditions, and demographic trends will all play a crucial role in determining market dynamics. For buyers, sellers, and investors, staying informed and adaptable will be key to navigating the ever-changing landscape of the real estate market.

In summary, January 2025 sets a promising yet complex stage for the real estate market. With rising prices, robust demand, and technological innovations, the sector is poised for continued growth. However, challenges such as supply constraints and economic uncertainties necessitate careful consideration and strategic planning. As always, those who can anticipate and adapt to these shifts will find the most success in the vibrant world of real estate.

By Bebuzee Team Read More
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How to Spot Hot Real Estate Markets

  • 13, May 2023

I’ve always been intrigued by the way surfers ride across the waves. The surfer waits long for a little sign, puts his gear in motion, gets into position near the peak and glides through with a small wave, trying to catch the big wave before it breaks. It’s a really risky game, requires a lot of patience. But he trusts his calculations, stays perpendicular to the upcoming waves and there he goes, riding the wave. Successful real estate investors have learnt to move like the surfer.

They have figured out that the best investment strategy as a real estate investor is to simply be on the lookout. That is, open your ears and eyes to the possibilities available to you. A lot of real estate investors built their real estate empires by being informed and proactive when they spotted opportunities. How do you adopt this same strategy and generate wealth by spotting hot real estate markets?

Yea, it’s true. Too much information may be disadvantageous in some cases. All you need may be a stroke of intuition. Alas some real estate investors fall into the trap of making ‘educated guesses’ and filling their heads with too much details. Eventually, what could appear to be a ‘hot property’ ends out being a deal turned sour. Looks may be deceiving. But you need to look at the obvious signs and trust your instinct at the same time to ride the big wave of global property investing.

IDENTIFYING AREAS OF GROWTH

1. Gentrification.

These areas may have had poor reputation in the past, but now they are seeing homeowners moving in and changing the suburban landscape. Are there a number of renovation and improvement projects going on? Are new homes being built? Which means developers are turning their focus to that area. Are new cafes or retailers opening up? Most importantly, compare house pricing for a period of 2-3 years, if prices have grown steadily, look at the demographics. An increasing number of young residents with decent incomes is a strong indication that a suburb is about to gentrify.

2. Look for the ripple effect.

If you cannot afford to buy in a hot real estate market (you may have missed the mark this time), you may still be able to shop in the area by checking the surrounding suburbs. This takes time, so you need to know what phase, the local real estate market cycle is in. This will help maximize your chances of riding the wave of growth. How to analyze real estate market cycles.

3. Examine supply and demand

The relationship between supply and demand for property in an area is a key factor in price growth. If there is no more capacity to build in the suburb, but demand continues to grow, prices are likely to rise.

TIPS FOR FINDING HIGH DEMAND AND LOW SUPPLY AREAS.

·        Look for areas where rental performance is increasing. This indicates that an area is popular with tenants. When tenants become owners, they also tend to buy in the same area they are renting;

·        Look at the demographics of people moving in the area. For instance, suburbs where median age is around 35 or so tend to gentrify faster as these demographics tend to have better incomes and can thus afford to buy or rent more expensive properties;

·        Look for areas with increasing population. The population itself is not enough to boost prices, but when combined with other indicators such as increased incomes and low supply, this is a good indication that real estate prices will grow in the area.

·        Look for large ongoing infrastructure projects. This is a good indicator that the area is likely to see an increase in demand for housing as workers gather in search of employment. Projects that have already begun are preferable, as project pledges can fall through with changes in government and as budget priorities change.

Yes, you can be the one sitting on the next hot property. All it takes is a little knowledge, research and intuition.

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