A memorable real estate slogan can keep you top on the minds of prospects. Your slogan defines your business, forms an element of all your marketing materials and can be what people associate with you. For Scott Geller, a RE/MAX realtor in Jamison, Pa, with the slogan "Scott Geller, the home seller",  some people probably think his slogan is his real full name. The name and occupation awareness brought him so much business that after a while, he didn't need to advertise to the general public, he had enough repeat customers and referrals.

A clever, memorable slogan forms part of your identity. While a good slogan can transform your business; a bad one can harm your business and reputation. Hence you should put more effort into developing the right slogan for your real estate business. Here are a few things good real estate slogans can do for your business.

1. Help you appeal to customer emotions

2. Highlights your customer service or care.

3. Reflects your business's personality and character.

4. It is memorable; stays long in the mind of prospects.

Let's look at twenty great real estate slogans and some reasons why they are effective.

20 EFFECTIVE REAL ESTATE SLOGANS

One important thing slogans and taglines do is helping to distinguish you from the competition. According to Dictionary.com, a slogan is a distinctive cry that separates you from everything else. So, the most important thing you want to maintain is the individuality of your slogan. Here are 20 real estate slogans that work. You can put your creative gear in motion and use these examples to craft something effective for your real estate business.

1. Sell for More. Buy for less.

2. A Track record that speaks for itself.

3. The Realtor for You.

4. Turning Dreams into Reality

5. Doing Everything but the packing

6. Your Dream Home awaits.

7. Helping San Diego find where to live.

8. Experts in the local market.

9. Your concern is my priority

10. The agent that works harder after the closing papers are signed.

11. A tradition of (excellence, trust, service).

12. A cut above the rest.

13. Helping New Yorkers move since 1983.

14. I'm never too busy for your referrals.

15. Going above and beyond

16. Beautiful L.A homes

17. Helping clients get more home for less money

18. Beautiful places to live.

19. Helping you close for less.

20. Turning transactions into relationships.

What these slogans have in common are that:

1. They focus on the client. Your prospects do not care about you or your business. They want to know how you can help them. Having a real estate slogan that clearly states how you can help them gets you points. Keep your slogans around your clients and you'll keep them around longer.

2. Non-generic. Although you should look around and examine trends in your market and incorporate these in your real estate marketing, don't forget to differentiate yourself from the crowd. Is your slogan helping you stand out?

3. Memorable. Effective slogans have a musical memorability around them. Quality slogans are short phrases that are easily remembered.

Having a high quality real estate slogan will keep you in the minds of clients for a long time.

Despite the ease of access created by the internet, buying a home is still a complicated process. You need third part assistance when making this very important financial transaction. Navigating the complexities of home buying or selling can be especially tough if you're going at it for the first time. While we do not dispute the fact that you can buy or sell your home yourself. Facts reveal that buying or selling a home through a real estate agent would net you more money.

For sellers, 4% of the sales price is charged for real estate agent services. This might be thousands of dollars that you would otherwise count as profit. Statistics however reveal that going it alone can cost you more in profits. The average FSBO seller makes $40,000 lesser in profit than an agent-assisted seller.

When you hire an agent, you're paying for expertise and information. Real estate agents have an exclusive database, the Multiple Listing service (MLS), which shows them how the prices of properties have changed over time. As a buyer, you might be paying more for a house that you feel attracted to. Without an agent, you might be buying a house that will turn out to be a money pit and paying more than you should for it. Experience, access to the MLS, knowledge of the marketplace makes agents invaluable to new buyers and sellers. Still not convinced? Look at these 3 ways buying or selling real estate on your own will cost you more.

1. Shortened range. If you’re going on your own as a seller, buyers with agents might not want to work with you, which limits your reach. Having a real estate agent creates a sense of convenience. The real estate agent's job is to act as liaison between the seller and the buyer. When one party has an agent, the other does not, the party with extra help has the upper hand, since the agent is working in his or her best interest. Also, buyers looking for homes will have a shortened range. Apart from the MLS access, an agent has connections with other agents and can easily match home buyers with a wide range of houses that meet their tastes. A real estate agent will track down homes that meet your criteria; get in touch with seller's agents in charge and make appointments for you to view the homes. You have to play this tag yourself if you're buying on your own.

2. Slip ups. An agent's job sells or buys houses full time. A seller looking to sell on his own probably has a job and cannot be 100% committed to the business of home selling, which does require much work. You have to answer calls from interested parties, answer questions and make appointments. There could be occasional slip ups, which will cost you money. Note that potential buyers are likely to move on if you tend to be busy or don't respond quickly enough.

3. Tricky negotiations. Buyers and sellers do not always have an easy relationship as each is looking for their own best interests. As a buyer, you might not know how well to express the fact that you find the wood-paneled walls and shag carpet contemptible. Your real estate agent can express your concerns to the seller's agent. Acting as a messenger, he would likely be in a better position to negotiate a discount without ruffling the homeowner's feathers.

Buying or selling a home is not a straightforward task, buyers and sellers want to niggle about price, contracts are hard to handle, mortgage issues might crop up. A professional real estate agent can help you achieve a smooth transaction while saving you money in the home deal.

What goes on in your head when moving into a new home? Foremost, how do I turn this empty shell of a house into an inviting home that reflects my own personal style? You don't want a bland and boring house. Your new house offers a new start. You can eliminate the junk and put in new digs; you can buy that bed you've always dreamed about; or beef up the kitchen and dining area for maximum comfort and entertainment. The great thing about home decoration is that you have the chance to improve your home's appearance without spending much money. Let's look at some home design ideas for giving each room in your house a makeover.

When giving a home a facelift, sometimes simple solutions can have a big impact. Here are some inexpensive home design ideas to give rooms a new lease of life.

1. Don't rush. You need to take a little time before starting major decor projects in your new home. Take some time to let in the feel and observe what the home needs before buying major stuff. HGTV recommends staying in the house for two months before making significant purchases. You might be spending money on the wrong areas. For example, instead of spending $5,000 on revamping and putting new features in your bathrooms, you might find out that you could spend half the price to get your bathroom in great shape.

2. Add color to walls. For people who get out early, a light shade will do while a deep tone will make the house more homely for those who spend more time indoors. You can also make a statement with a feature wall. Adding a lick of paint to your walls is an inexpensive way to give your room an instant lift. Whether you decorate your entire room in an intense shade or opt for a stylish two-toned plan, fresh color on your walls guarantee oodles of glamor.

3. Pare down. Now it's time to reassess and evaluate what works and what doesn't. Don't pack everything from your old home over. You don't really need everything you've accumulated. They will only make rooms stuffy. Having a new house gives you chance to try out a fresh approach. This means you can pare down on tired pieces that will only clutter up your space. You can sell these items off on eBay or drop them off at a charity shop.

4. Use right lighting. Transform the mood of rooms at a cheap price with the right lighting. You can also invest in dimmers to switch from bright to low lighting. When decorating bathrooms, try out stylish lights. For bedrooms, buy a fresh shade for lamps. You can give your room a cohesive style with stylish lighting.

5. Update roller blinds. Whether you go for a subtle floral pattern or statement stripes, roller blinds for your windows are great low-cost, high impact options for designing rooms. They can transform your dull windows and complement other designs in your room.

Less is often more when decorating and less is also eco-friendly. No matter how small your space, you can always let your creativity shine through.