Despite the ease of access created by the internet, buying a home is still a complicated process. You need third part assistance when making this very important financial transaction. Navigating the complexities of home buying or selling can be especially tough if you're going at it for the first time. While we do not dispute the fact that you can buy or sell your home yourself. Facts reveal that buying or selling a home through a real estate agent would net you more money.

For sellers, 4% of the sales price is charged for real estate agent services. This might be thousands of dollars that you would otherwise count as profit. Statistics however reveal that going it alone can cost you more in profits. The average FSBO seller makes $40,000 lesser in profit than an agent-assisted seller.

When you hire an agent, you're paying for expertise and information. Real estate agents have an exclusive database, the Multiple Listing service (MLS), which shows them how the prices of properties have changed over time. As a buyer, you might be paying more for a house that you feel attracted to. Without an agent, you might be buying a house that will turn out to be a money pit and paying more than you should for it. Experience, access to the MLS, knowledge of the marketplace makes agents invaluable to new buyers and sellers. Still not convinced? Look at these 3 ways buying or selling real estate on your own will cost you more.

1. Shortened range. If you’re going on your own as a seller, buyers with agents might not want to work with you, which limits your reach. Having a real estate agent creates a sense of convenience. The real estate agent's job is to act as liaison between the seller and the buyer. When one party has an agent, the other does not, the party with extra help has the upper hand, since the agent is working in his or her best interest. Also, buyers looking for homes will have a shortened range. Apart from the MLS access, an agent has connections with other agents and can easily match home buyers with a wide range of houses that meet their tastes. A real estate agent will track down homes that meet your criteria; get in touch with seller's agents in charge and make appointments for you to view the homes. You have to play this tag yourself if you're buying on your own.

2. Slip ups. An agent's job sells or buys houses full time. A seller looking to sell on his own probably has a job and cannot be 100% committed to the business of home selling, which does require much work. You have to answer calls from interested parties, answer questions and make appointments. There could be occasional slip ups, which will cost you money. Note that potential buyers are likely to move on if you tend to be busy or don't respond quickly enough.

3. Tricky negotiations. Buyers and sellers do not always have an easy relationship as each is looking for their own best interests. As a buyer, you might not know how well to express the fact that you find the wood-paneled walls and shag carpet contemptible. Your real estate agent can express your concerns to the seller's agent. Acting as a messenger, he would likely be in a better position to negotiate a discount without ruffling the homeowner's feathers.

Buying or selling a home is not a straightforward task, buyers and sellers want to niggle about price, contracts are hard to handle, mortgage issues might crop up. A professional real estate agent can help you achieve a smooth transaction while saving you money in the home deal.

Just like any investment where speculations are involved, there is risk with real estate investing. Investors who have gotten their fingers bit have fed us the ‘negative stories’ and have helped create many fears. Yes, there are risks, and they can make for a pretty bad fall if you don’t prepare for them. But there are also fears. Here we’ll explore five basic fears stopping you from making that real estate investing decision.

I also hope to expound on these fears to help you see that you can get past them. The best way to overcome fear is embrace it and do that which you fear. So, no matter what we say, the decision to take the plunge still lies in your hands. Will you create long-term prosperity with your real estate investment or let fear hold you back?

1.     Negative Cash Flow.

Cash flow is what remains when the operating expenses, the mortgage costs and other expenses have been deducted. The fear of negative cash flow, mostly fed by investors who have been there and done that, has held many people back. However, it is just about making the right calculations. You don’t expect to be 100% accurate about the possibility of vacancies or how much rental income you could make in a month but you can obtain past rental figures from the previous landlord, estimate possible repair expenses and still get your numbers close a notch.

2.     Right Timing.

You’ve always heard ‘you’ve got to time the market’. The problem with that is this: you might never find the right time. If you’re afraid that the market might just not be ripe for real estate investing, I say that’s FEAR. As long as you can comfortably buy a property without putting any strain on your family’s budget and the country in which you’re investing isn’t in a pothole, go right on. The time is right.

3.     Chasing the positive cash flows.

Some real estate agents who have tried and fumbled will tell you that you can’t cash flow positively on duplexes, condos, office complexes etc. With discouraging tales of despair, you catch the FEAR. This is actually an opportunity to learn from their mistakes. They failed because they went in with the wrong PLANS. Learn, attend seminars, buy DVDs and EBooks and develop a fail-proof strategy and you’ll get the positive cash flows.

4.     The hassles of management.

Chasing renters for each month’s rent and dolling out money on property repairs are all reasons to run far from real estate investing. What if you had a troublesome tenant giving you problems? The hassles could keep you awake at night. You however do not need to go through the stress of managing your property yourself. You can hire professional property managers or management companies to do the job and do it well.

5.     Lack of experience.

Yes, you do lack experience. All the seminars and courses do not make up for firsthand experience. So, if you lack the experience, why not work with a realtor who is a local expert and leverage their experience. (Check out the importance of a local realtor).

In conclusion, it’s not certain that investing in real estate will make you an overnight millionaire but if you do your homework and work with the right people, you’ll do just fine.

The most important aspect of agent-client relationship is communication. A house seller or buyer can find it stressful dealing with an agent or buyer who is not a good communicator. An agent that stays in constant contact with clients and answers their questions proves his or her proactivity.

Yes you need to let buyers and sellers know where they stand quickly so they can move on to another property or potential buyer. Real estate is time sensitive. Buyers and sellers need the right information and need it fast. Hence, one of the qualities of a good agent is the ability to give the right information to the right kind of buyer at the right time. What an experienced agent might deem insignificant information might be important information to clients who are new to the real estate game. Putting the right information in front of clients communicate that you're an agent who puts clients first.

It's the responsibility of a good agent to sort out what clients need to know and provide this information. Hence it's important that an agent has a well updated website complete with valuable information. You don't really need to pressure your clients with too much information. Just the right information will do. Here are five content types that real estate buyers and sellers find valuable.

REAL ESTATE CONTENT TYPES THAT WORK

When correctly done, real estate content marketing can be a game changer for your real estate business. You have the chance to attract thousands of new leads through well-researched, helpful content. This is why effective real estate bloggers put a lot of plan and effort into creating the right content for their real estate website. Here are some of the real estate content types you should be posting for your real estate business.

1. Market Reports. Writing a recap of real estate activity in your community for the month shows you as a knowledgeable real estate agent in the community. Buyers and sellers want to be informed about the real estate market in their area of residence. Even if they aren't going to take action immediately, when you post fact-based market reports, they know whom to approach for questions. Also, Google ranks market reports high. Since few realtors are posting them, your posts have less competition.

2. Local Community Information. A local community guide includes details about a neighborhood such as detailed information about the local real estate market, local economy, housing and population, local school information, parks and restaurants and attractions. This type of content is important because it increases your real estate website's SEO value and helps the area residents see that you have strong knowledge of the community.

3. Home buyer and seller tips. Both buyers and sellers have a lot of questions on their minds about real estate. Providing helpful information on your site can be timely and help you gain more leads. However, when covering the questions, your visitors would find it much more helpful if you cover the topic in 'extreme' detail and they'll love you for it.

Cold calling for sale by owners or door knocking is old school. A much better way of gaining trust and new leads is through helpful content.  When you consistently post content that real estate buyers and sellers love, you'll start reaping the benefits of real estate content marketing.