A memorable real estate slogan can keep you top on the minds of prospects. Your slogan defines your business, forms an element of all your marketing materials and can be what people associate with you. For Scott Geller, a RE/MAX realtor in Jamison, Pa, with the slogan "Scott Geller, the home seller",  some people probably think his slogan is his real full name. The name and occupation awareness brought him so much business that after a while, he didn't need to advertise to the general public, he had enough repeat customers and referrals.

A clever, memorable slogan forms part of your identity. While a good slogan can transform your business; a bad one can harm your business and reputation. Hence you should put more effort into developing the right slogan for your real estate business. Here are a few things good real estate slogans can do for your business.

1. Help you appeal to customer emotions

2. Highlights your customer service or care.

3. Reflects your business's personality and character.

4. It is memorable; stays long in the mind of prospects.

Let's look at twenty great real estate slogans and some reasons why they are effective.

20 EFFECTIVE REAL ESTATE SLOGANS

One important thing slogans and taglines do is helping to distinguish you from the competition. According to Dictionary.com, a slogan is a distinctive cry that separates you from everything else. So, the most important thing you want to maintain is the individuality of your slogan. Here are 20 real estate slogans that work. You can put your creative gear in motion and use these examples to craft something effective for your real estate business.

1. Sell for More. Buy for less.

2. A Track record that speaks for itself.

3. The Realtor for You.

4. Turning Dreams into Reality

5. Doing Everything but the packing

6. Your Dream Home awaits.

7. Helping San Diego find where to live.

8. Experts in the local market.

9. Your concern is my priority

10. The agent that works harder after the closing papers are signed.

11. A tradition of (excellence, trust, service).

12. A cut above the rest.

13. Helping New Yorkers move since 1983.

14. I'm never too busy for your referrals.

15. Going above and beyond

16. Beautiful L.A homes

17. Helping clients get more home for less money

18. Beautiful places to live.

19. Helping you close for less.

20. Turning transactions into relationships.

What these slogans have in common are that:

1. They focus on the client. Your prospects do not care about you or your business. They want to know how you can help them. Having a real estate slogan that clearly states how you can help them gets you points. Keep your slogans around your clients and you'll keep them around longer.

2. Non-generic. Although you should look around and examine trends in your market and incorporate these in your real estate marketing, don't forget to differentiate yourself from the crowd. Is your slogan helping you stand out?

3. Memorable. Effective slogans have a musical memorability around them. Quality slogans are short phrases that are easily remembered.

Having a high quality real estate slogan will keep you in the minds of clients for a long time.

Information is power, especially when it comes to real estate investing on foreign soil. You have to know the area, the schools around, transport, new developments planned and real estate laws that apply. Staying ahead therefore means you have to do considerable research. However you look at it, you’ll find that having a local realtor is still the best way to get important information you need. Here are five things a local real estate agent will help you with if you wish to buy a home abroad.

1.     Local pricing.

The important thing with buying or selling real estate is price. How do you assess the ‘fair’ value of a property in another location? You have to rely on data from comparable properties. The price of a similar property in the next town may be lower than the price in your current city, for example. Real estate agents have access to such data, given their access to the MLS and can help you determine if what you’re paying for a property is ‘fair’.

2.     Get pre-approved for mortgage.

Sellers give more preference to pre-approved buyers and you might be able to lock in a favorable rate with your bank. You need an agent’s help when getting pre-approved for mortgage. They have gone through the process many times before and can be of invaluable help.

3.     Help find catalysts.

One sign that an area is coming up and that will be desirable in the future is the development of new infrastructures. When you see new roads and built schools, it is a sign that the community is ready for growth. Investing in a growing community can be very profitable.(check how to spot a developing market). In addition, certain types of development, such as new shopping malls, can be extremely attractive to home buyers, and can also help keep the tax base low. Real estate agents have a general idea of ??what new projects are about to take off.

4.     Explore low-tax alternatives

If there are two cities side by side - one with high property taxes (or the progressive increase in property taxes) and the other with low property taxes - the one with the lowest taxes will usually be more in demand.

Real estate agents can help you determine which areas have the best and worst tax structures. Also look to see if a revaluation is set to take place in the near future as it may mean that property taxes are about to rise.

5.     Check school rankings.

Almost all states rank their schools for how well students in each district benefit from math and English tests. Sharp investors should look for schools that are moving up or are at the top of the list. These areas are often desirable for parents. Access to quality education is a great selling point for new home buyers. Agents have access to this information.

The bottom line: Doing your homework, getting free information and putting in the leg work alone might not do the job. A local real estate agent is an invaluable resource when looking to buy property abroad. 

3 SIMPLE TIPS TO FIND GREAT REAL ESTATE DEALS ANYWHERE

In a hot market like the one US is experiencing now, it’s hard to find great deals. Everything is overpriced; median real estate prices are up 160% since 1990, whereas incomes are up 90%, according to seekingalpha.com. Yet, there are great deals up for the taking and this applies with foreign properties also. However, you don’t want a property that will eventually turn out to be a money sinkhole. What should you look for while on the search for your next profitable real estate investment.

1.     Less Risky.

All real estate investments are risky. However some investments are more riskier. There are so many things that can go wrong with development of real estate, land, Tenant-in-Common (TIC) investments, private real estate funds and fixer uppers. These investments are high risk. You may not see a dime of the money you invest again. Before you put money down, it is necessary to do considerable due diligence, analyze, test, review reports etc., to avoid making risky real estate decisions.

2.     Fair cash-on-cash return.

Your stocks, bonds and other financial assets generate a rate of return of between 4% to 6%. Real estate shouldn’t be an exception. It is necessary to shoot for deals that give a fair cash-on –cash rate of return. This means that you need to buy cash flow positive properties and always pro-forma your deals. Check how pro-forma works in real estate investments

3.     Doesn’t take too much of your time.

If you have to travel every week to check out the status of your investment property, then it’s not worth the effort, money and time. These type of properties require considerable time and energy investment before they become smart investments: vacation rentals, low quality properties in bad areas, college rentals etc.

Here are four basic hints you also can use to find great real estate deals, regardless of whether you're searching for an investment property, a property for your business or just a home for your family.

1. Be the first. . . Or the last one.

In real estate, often the old adage is true: The early bird gets the worm.

Often, it is not the highest bid for a property that is accepted, it is simply the first. So, if you are looking to find great real estate deals, be quick about it! Obtain prior approval from a bank so you can jump to any property immediately, and let your real estate agent set you up with automatic email alerts notifying you of any new property coming to the market. So, do not delay - check it out quickly, and make an offer the same day if possible.

On the contrary, another way to find great deals is to look for properties that have been in the market for a long time. Such homeowners are often much more willing to sell for a discount because they are tired of clinging to that property. Many times, they have been making two mortgage payments for months (or years) and will entertain almost any offer.

2. Approach absentee owners in private.

Some of the best kinds of deals can be got from absentee owners, which simply means someone who owns a property but does not live there. They may be landlords (who hate their tenants) or homeowners who inherited their homes and simply do not know what to do with them. You can find these deals in a number of ways, such as:

Drive around, look for vacant homes, and use public records online to track the owner

Buying a list of public records using an aggregate list site such as ListSource.com

Calling mom-and-pop owners who are listing "for rent" properties on Properbuz. Let them know that you are not interested in renting, but would like to talk to them about the purchase.

3. Take a look at a large number of deals.

Finally, recognize that finding discounted prices is basically a "numbers game." You may have to kiss a great deal of frogs to get the prince!

Whether you want to buy an investment property, buy a home for yourself or buy real estate for another reason, keep in mind: You make your cash when you buy. If you wish to have immediate equity on your investment, which can help you build prosperity in the foreseeable future, or save in case there is an economical turndown, you must find great real estate deals.