3 Types of Content Real Estate Agents should consistently Blog About

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The most important aspect of agent-client relationship is communication. A house seller or buyer can find it stressful dealing with an agent or buyer who is not a good communicator. An agent that stays in constant contact with clients and answers their questions proves his or her proactivity.

 

Yes you need to let buyers and sellers know where they stand quickly so they can move on to another property or potential buyer. Real estate is time sensitive. Buyers and sellers need the right information and need it fast. Hence, one of the qualities of a good agent is the ability to give the right information to the right kind of buyer at the right time. What an experienced agent might deem insignificant information might be important information to clients who are new to the real estate game. Putting the right information in front of clients communicate that you're an agent who puts clients first.

 

It's the responsibility of a good agent to sort out what clients need to know and provide this information. Hence it's important that an agent has a well updated website complete with valuable information. You don't really need to pressure your clients with too much information. Just the right information will do. Here are five content types that real estate buyers and sellers find valuable.

 

REAL ESTATE CONTENT TYPES THAT WORK

 

When correctly done, real estate content marketing can be a game changer for your real estate business. You have the chance to attract thousands of new leads through well-researched, helpful content. This is why effective real estate bloggers put a lot of plan and effort into creating the right content for their real estate website. Here are some of the real estate content types you should be posting for your real estate business.

 

1. Market Reports. Writing a recap of real estate activity in your community for the month shows you as a knowledgeable real estate agent in the community. Buyers and sellers want to be informed about the real estate market in their area of residence. Even if they aren't going to take action immediately, when you post fact-based market reports, they know whom to approach for questions. Also, Google ranks market reports high. Since few realtors are posting them, your posts have less competition.

 

2. Local Community Information. A local community guide includes details about a neighborhood such as detailed information about the local real estate market, local economy, housing and population, local school information, parks and restaurants and attractions. This type of content is important because it increases your real estate website's SEO value and helps the area residents see that you have strong knowledge of the community.

 

3. Home buyer and seller tips. Both buyers and sellers have a lot of questions on their minds about real estate. Providing helpful information on your site can be timely and help you gain more leads. However, when covering the questions, your visitors would find it much more helpful if you cover the topic in 'extreme' detail and they'll love you for it.

 

Cold calling for sale by owners or door knocking is old school. A much better way of gaining trust and new leads is through helpful content.  When you consistently post content that real estate buyers and sellers love, you'll start reaping the benefits of real estate content marketing.

 

 

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5 Fears Limiting You from Real Estate Investing

  • 11, May 2023

Just like any investment where speculations are involved, there is risk with real estate investing. Investors who have gotten their fingers bit have fed us the ‘negative stories’ and have helped create many fears. Yes, there are risks, and they can make for a pretty bad fall if you don’t prepare for them. But there are also fears. Here we’ll explore five basic fears stopping you from making that real estate investing decision.

I also hope to expound on these fears to help you see that you can get past them. The best way to overcome fear is embrace it and do that which you fear. So, no matter what we say, the decision to take the plunge still lies in your hands. Will you create long-term prosperity with your real estate investment or let fear hold you back?

1.     Negative Cash Flow.

Cash flow is what remains when the operating expenses, the mortgage costs and other expenses have been deducted. The fear of negative cash flow, mostly fed by investors who have been there and done that, has held many people back. However, it is just about making the right calculations. You don’t expect to be 100% accurate about the possibility of vacancies or how much rental income you could make in a month but you can obtain past rental figures from the previous landlord, estimate possible repair expenses and still get your numbers close a notch.

 

2.     Right Timing.

You’ve always heard ‘you’ve got to time the market’. The problem with that is this: you might never find the right time. If you’re afraid that the market might just not be ripe for real estate investing, I say that’s FEAR. As long as you can comfortably buy a property without putting any strain on your family’s budget and the country in which you’re investing isn’t in a pothole, go right on. The time is right.

 

3.     Chasing the positive cash flows.

Some real estate agents who have tried and fumbled will tell you that you can’t cash flow positively on duplexes, condos, office complexes etc. With discouraging tales of despair, you catch the FEAR. This is actually an opportunity to learn from their mistakes. They failed because they went in with the wrong PLANS. Learn, attend seminars, buy DVDs and EBooks and develop a fail-proof strategy and you’ll get the positive cash flows.

 

4.     The hassles of management.

Chasing renters for each month’s rent and dolling out money on property repairs are all reasons to run far from real estate investing. What if you had a troublesome tenant giving you problems? The hassles could keep you awake at night. You however do not need to go through the stress of managing your property yourself. You can hire professional property managers or management companies to do the job and do it well.

 

5.     Lack of experience.

Yes, you do lack experience. All the seminars and courses do not make up for firsthand experience. So, if you lack the experience, why not work with a realtor who is a local expert and leverage their experience. (Check out the importance of a local realtor).

 

In conclusion, it’s not certain that investing in real estate will make you an overnight millionaire but if you do your homework and work with the right people, you’ll do just fine.

By Bebuzee Admin Read More
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2023 Housing Market Correction: Forecast for the Rest of the Year

  • 09, January 2024

If you're in the market to buy or sell a home in 2023, you may be wondering what the forecast is for the housing market. With predictions of a housing market correction on the horizon, it's important to stay informed on the latest trends and predictions.

In this article, we'll dive into the 2023 housing market correction: forecast for the rest of the year. From what's causing the correction to how it will impact buyers and sellers, we've got you covered.

Introduction

The housing market has been booming for the past few years, with low interest rates and a high demand for homes driving up prices. However, experts are predicting that the market will experience a correction in 2023, which could have significant impacts on the real estate industry.

2023 Housing Market Correction: Forecast for the Rest of the Year

The housing market correction in 2023 is expected to be driven by a combination of factors, including rising interest rates and an oversupply of housing inventory. As interest rates rise, it will become more expensive for buyers to take out mortgages, which could lead to a decrease in demand for homes.

Additionally, there has been a surplus of housing inventory in certain markets, which could lead to a decrease in home values as sellers compete to sell their properties. This oversupply of inventory could be attributed to a combination of factors, including a decrease in immigration and an increase in new home construction.

Overall, the 2023 housing market correction is expected to lead to a decrease in home values and a decrease in demand for homes, which could impact both buyers and sellers.

How the Housing Market Correction Will Impact Buyers and Sellers

For buyers, the 2023 housing market correction could mean lower home prices and less competition. As home values decrease, it may become more affordable for buyers to purchase a home, and there may be fewer bidding wars and multiple offers.

However, buyers may also face higher interest rates, which could make it more expensive to take out a mortgage. This could impact the overall affordability of buying a home, and buyers may need to adjust their budgets accordingly.

For sellers, the 2023 housing market correction could mean lower home values and an oversupply of inventory. This could make it more difficult to sell a home, as sellers may need to compete with other properties on the market. However, sellers may also benefit from lower interest rates, which could make it more attractive for buyers to take out a mortgage.

Overall, the 2023 housing market correction is expected to impact both buyers and sellers, and it's important for both parties to stay informed on the latest trends and predictions.

Top 10 Housing Market Trends for 2023

While the 2023 housing market correction is expected to have a significant impact on the industry, there are other trends and predictions to keep an eye on. Here are the top 10 housing market trends for 2023:

  1. Interest rates will continue to rise, impacting affordability for buyers.
  2. The oversupply of housing inventory will continue in certain markets.
  3. Home values will decrease, making it more affordable for buyers.
  4. The demand for single-family homes will continue to increase.
  5. The rental market will remain strong, with high demand and low vacancy rates.
  6. Technology will play a larger role in the real estate industry, with more online tools and virtual tours.
  7. Sustainable and energy-efficient homes will become more popular among buyers.
  8. Cities with lower cost of living and job opportunities will see an increase in population growth.
  9. Luxury home sales will remain strong, with high demand from wealthy buyers.
  10. The real estate industry will continue to face challenges with affordability and accessibility.

ALSO READ: Home values will decrease, making it more affordable for buyers.

By Bebuzee Admin Read More
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Avoid These 5 Easy Mistakes When Making International Property Investment

  • 10, August 2023

A combination of cheap mortgages and plunging prices have triggered and are still triggering investments in foreign property. 5.4 million Britons consider buying a property abroad. But buying foreign property is not easy. Many of the British folks who bought Spanish properties before the financial crisis now contend with legal battles, touting to pull their foreign property down and that dream of foreign property ownership with it. Many of those who rushed into foreign property investing have sad stories to tell. The most important advice when making an international property investment is still to take your time, do careful research and get legal advice.

Buying property abroad, where currency value favors you is a lucrative arrangement. Currently, the Pound leads the Euro by 10%, so British property buyers looking to buy in Italy, Spain, Portugal etc. would have to pay 10% less on comparable properties. It might not be worth it if you consider travel costs and other expenses. Hence, apart from knowing legal and property rules in your destination country, you should also consider how much you're going to spend and if the expenses would justify itself.

Moreover, there could be scrupulous characters you have to deal with. In property buying, you have to let your head make the decisions. More so, when buying abroad. Let's explore the five common mistakes international property investors make and how they can be avoided.

 

MISTAKES INVESTORS MAKE WHEN MAKING INTERNATIONAL PROPERTY INVESTMENT

1.      Lack of information.

You can easily get burned when you are not aware of the nuances and trends of your chosen real estate market. It's not just enough to research and find out the particulars of making an investment in a specific country, be aware of the mistakes specific to foreign property investors in that country. If the eager Brits of the pre-recession had been well-informed, they wouldn't have fallen into legal traps.

 

2.      Planning on the move.

Don't buy a house, then put together a plan later. Have a plan before you buy. This is all the more important for investors. It is the most common mistake made by newbie investors. You might spot a good deal and be prompted to make an offer quick. Don't. Make sure you form a plan beforehand and get a property that fits your investment strategy. This will keep you focused.

3.      Trying to make money quickly. Real estate, unlike stocks, is usually a long term investment. If you think you'll make a load of profit on your property within a short time, you might be setting yourself up to be disappointed.

 

4.      Flying solo. Professional investors always have a team. The team usually comprises of real estate agent, an appraiser, an attorney and a lender. If you want to achieve success in overseas real estate investing, don't fly solo.

 

5.      Paying too much. Flying solo and inadequate research most times will lead to paying too much on a property. New investors abroad usually goof up by paying too much on the properties they buy. Making this mistake will leave you working with less if you plan on buying for investment.

As much as it is lucrative, buying a home abroad is risk bound. It is always important to exercise caution when making an overseas investment deal and learn the fundamentals.

By Bebuzee Admin Read More