3 Types of Content Real Estate Agents should consistently Blog About

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The most important aspect of agent-client relationship is communication. A house seller or buyer can find it stressful dealing with an agent or buyer who is not a good communicator. An agent that stays in constant contact with clients and answers their questions proves his or her proactivity.

 

Yes you need to let buyers and sellers know where they stand quickly so they can move on to another property or potential buyer. Real estate is time sensitive. Buyers and sellers need the right information and need it fast. Hence, one of the qualities of a good agent is the ability to give the right information to the right kind of buyer at the right time. What an experienced agent might deem insignificant information might be important information to clients who are new to the real estate game. Putting the right information in front of clients communicate that you're an agent who puts clients first.

 

It's the responsibility of a good agent to sort out what clients need to know and provide this information. Hence it's important that an agent has a well updated website complete with valuable information. You don't really need to pressure your clients with too much information. Just the right information will do. Here are five content types that real estate buyers and sellers find valuable.

 

REAL ESTATE CONTENT TYPES THAT WORK

 

When correctly done, real estate content marketing can be a game changer for your real estate business. You have the chance to attract thousands of new leads through well-researched, helpful content. This is why effective real estate bloggers put a lot of plan and effort into creating the right content for their real estate website. Here are some of the real estate content types you should be posting for your real estate business.

 

1. Market Reports. Writing a recap of real estate activity in your community for the month shows you as a knowledgeable real estate agent in the community. Buyers and sellers want to be informed about the real estate market in their area of residence. Even if they aren't going to take action immediately, when you post fact-based market reports, they know whom to approach for questions. Also, Google ranks market reports high. Since few realtors are posting them, your posts have less competition.

 

2. Local Community Information. A local community guide includes details about a neighborhood such as detailed information about the local real estate market, local economy, housing and population, local school information, parks and restaurants and attractions. This type of content is important because it increases your real estate website's SEO value and helps the area residents see that you have strong knowledge of the community.

 

3. Home buyer and seller tips. Both buyers and sellers have a lot of questions on their minds about real estate. Providing helpful information on your site can be timely and help you gain more leads. However, when covering the questions, your visitors would find it much more helpful if you cover the topic in 'extreme' detail and they'll love you for it.

 

Cold calling for sale by owners or door knocking is old school. A much better way of gaining trust and new leads is through helpful content.  When you consistently post content that real estate buyers and sellers love, you'll start reaping the benefits of real estate content marketing.

 

 

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5 Steps to Successfully Buying Your First Overseas Property

  • 17, August 2023

Buying a home abroad is similar to marrying a foreign lady. It's rare to meet a foreign lady in the bar and get married the next day. It requires some investment of time and effort from the first meet. It might take weeks, months or years to know each other first. Then if she says yes, you tie the knot. Hopefully, you're not going to spend years before you make the 'buy decision, though. That'd defeat the purpose of buying a home abroad. By, using the 'marriage' analogy, buying a home abroad requires knowledge; of the area, country/local rules and the property itself. I hope the analogy sounds pleasant. Marriage is actually more complex.

On how to buy a home abroad, you want to ask some critical questions to determine if the person at the other end of the table isn't just telling outright lies; trying to elope with your cash. This is because sadly, there are few or no safeguards in place to protect you. You want to find an answer to these questions:

* Is the property a good fit for me or my investing strategy?

* What are the zoning laws that apply?

* How trustworthy is the seller?

Once you find answers to these questions, you should follow the below steps to simplify your overseas property buying.

HOW TO BUY A HOME ABROAD

This is just a summary of steps you have to take when you want to buy a home abroad. But, it's important to know that making an overseas property investment might not be a systematic process, there would usually be hoops and turns. A crucial advice for new overseas property investors: don't be in haste or as the saying goes, you might have the opportunity to repent at leisure.

1. Browse properties in a good location. You should check properties online that match your criteria. But don't just browse properties online. Go check out the property physically. Although technology makes it easy to show much of a property online, it is not to be compared to physical examination. If you'll be buying property without physically seeing it, get an agent or any neutral person to take as many photos as possible of the property from many angles so you'll be convinced it'll make a good investment

2. Research the market. While researching the market, make sure you find out about the possibility of getting good ROI on your investment. Developers might pressure you to make a deposit on a new property while you are on visit; promising you quick ROI. You should always wait until you have returned home and had a chance to think about it before deciding.

3. Legal checks. Legal checks and processes can be a major cause of headache when buying property abroad. The process of buying property in many countries follows the same pattern as that of Britain. There is a title which states who owns what and there are contracts to be filled, specifying the owner's commitment to sell the property and the buyer's commitment to buy it. However, legal systems and lingo varies throughout the world and the people involved in the process also vary. It is important that you find out these legal nuances and deliberate on your ability to meet them.

4. Financing. How will you fund the purchase of your property? The two most common ways of funding property abroad are mortgages and taking out a HELOC or home equity loan on your current home. Read this article to find out more on financing foreign property investments (3 Ways Top Investors Finance Their Foreign Property Investments).

5. Invest or buy. If you're investing, you need to be more focused on the financials. Buyers of second home, might also consider letting out to holiday tenants. In both cases, the balance between supply and demand needs to be assessed.

Buying a home abroad can be a life transforming experience or a tragic one. Therefore, you need to make rational considerations and not be ignorant.

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Tips To Get Mortgage for Your Overseas Property Purchase

  • 26, July 2023

Your overseas property purchase doesn’t need to be stopped by financing. You can apply for a mortgage. However, getting mortgage for foreign property isn’t like getting a mortgage at home. This article considers some ways to tip the balance in your favor.

Why bank financing isn't always available for overseas property

When it is available and comes with no string attached, bank financing is the best option to buy foreign real estate. But alas, it’s not usually available. In many markets, it's hard to get loans as a foreign buyer. In Colombia for example, banks don't care if you're a legal resident, as long as you're a foreign buyer, you're not getting mortgage. It's easy to see why this is so. A foreign buyer isn't tied to the country; he can up and leave at any time, taking the bank's money with him. Banks wouldn't want to take this risk. Hence the hassles of getting mortgage for foreign property. This is one of the things stopping passionate investors from traversing foreign lands.

Resident and non-resident bank financing

So, let's say bank financing is available; it most likely would come in one of the following categorizations:

Ø  Resident financing: Except for countries like Colombia, most local banks would treat your loan application as they would treat that of a citizen if you're a legal resident. You'll have to prove credit worthiness just like any citizen and may not have to go through any other process or requirements. This is called resident financing.

Ø  Non-resident financing on the other hand is difficult to secure. Wherever it is available (countries like France, US, Mexico, Panama, The Dominican Republic, Portugal and New Zealand), it comes with a number of restrictions and requirements. Also, the rate you get may not be favorable, except in France, where it's possible for a non-resident with good credit to access a 20-year mortgage at a rate of just 2.25 percent.

Tips To Get Mortgage When Buying Foreign Property

So, here are some tips to help you secure mortgage when buying foreign real estate

1. Don't go it alone.

Even professional property investors get professional assistance when buying foreign property; this could be through experienced local agents or friends. They understand that investing overseas is a much different ball game. If you're in the UK, you can seek the help of an agent selling property overseas through the following bodies:

  1. The Association of International Property Professionals (AIPP) and
  2. The National Association of Estate Agents International

2. Find a bank that has a presence in your country and the country in which you want to buy a property.

According to Glenn Carter, a Canadian investor who works for Condo Capital "The problem is a foreign credit score does not count for anything, it's just like having no credit score”. This means the interest rates you’ll be quoted will be that of someone with no credit. But a bank with presence in your home country will offer favorable rates. "The interest rate I was quoted from a US Bank was 9%, versus the 3% we got from a Canadian bank with branches in the US.” Carter says.

3. Get an Agreement in Principle

Before signing any contracts or paying deposit, get an Agreement in Principle. Learn more about Agreements in Principle. If you're planning on getting finance on the house, make sure this is explained in the contract, and seek an 'opt-out clause' if the loan is not agreed. This will ensure any first deposit paid is refunded.

 

 

 

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5 Fears Limiting You from Real Estate Investing

  • 11, May 2023

Just like any investment where speculations are involved, there is risk with real estate investing. Investors who have gotten their fingers bit have fed us the ‘negative stories’ and have helped create many fears. Yes, there are risks, and they can make for a pretty bad fall if you don’t prepare for them. But there are also fears. Here we’ll explore five basic fears stopping you from making that real estate investing decision.

I also hope to expound on these fears to help you see that you can get past them. The best way to overcome fear is embrace it and do that which you fear. So, no matter what we say, the decision to take the plunge still lies in your hands. Will you create long-term prosperity with your real estate investment or let fear hold you back?

1.     Negative Cash Flow.

Cash flow is what remains when the operating expenses, the mortgage costs and other expenses have been deducted. The fear of negative cash flow, mostly fed by investors who have been there and done that, has held many people back. However, it is just about making the right calculations. You don’t expect to be 100% accurate about the possibility of vacancies or how much rental income you could make in a month but you can obtain past rental figures from the previous landlord, estimate possible repair expenses and still get your numbers close a notch.

 

2.     Right Timing.

You’ve always heard ‘you’ve got to time the market’. The problem with that is this: you might never find the right time. If you’re afraid that the market might just not be ripe for real estate investing, I say that’s FEAR. As long as you can comfortably buy a property without putting any strain on your family’s budget and the country in which you’re investing isn’t in a pothole, go right on. The time is right.

 

3.     Chasing the positive cash flows.

Some real estate agents who have tried and fumbled will tell you that you can’t cash flow positively on duplexes, condos, office complexes etc. With discouraging tales of despair, you catch the FEAR. This is actually an opportunity to learn from their mistakes. They failed because they went in with the wrong PLANS. Learn, attend seminars, buy DVDs and EBooks and develop a fail-proof strategy and you’ll get the positive cash flows.

 

4.     The hassles of management.

Chasing renters for each month’s rent and dolling out money on property repairs are all reasons to run far from real estate investing. What if you had a troublesome tenant giving you problems? The hassles could keep you awake at night. You however do not need to go through the stress of managing your property yourself. You can hire professional property managers or management companies to do the job and do it well.

 

5.     Lack of experience.

Yes, you do lack experience. All the seminars and courses do not make up for firsthand experience. So, if you lack the experience, why not work with a realtor who is a local expert and leverage their experience. (Check out the importance of a local realtor).

 

In conclusion, it’s not certain that investing in real estate will make you an overnight millionaire but if you do your homework and work with the right people, you’ll do just fine.

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