A memorable real estate slogan can keep you top on the minds of prospects. Your slogan defines your business, forms an element of all your marketing materials and can be what people associate with you. For Scott Geller, a RE/MAX realtor in Jamison, Pa, with the slogan "Scott Geller, the home seller",  some people probably think his slogan is his real full name. The name and occupation awareness brought him so much business that after a while, he didn't need to advertise to the general public, he had enough repeat customers and referrals.

A clever, memorable slogan forms part of your identity. While a good slogan can transform your business; a bad one can harm your business and reputation. Hence you should put more effort into developing the right slogan for your real estate business. Here are a few things good real estate slogans can do for your business.

1. Help you appeal to customer emotions

2. Highlights your customer service or care.

3. Reflects your business's personality and character.

4. It is memorable; stays long in the mind of prospects.

Let's look at twenty great real estate slogans and some reasons why they are effective.

20 EFFECTIVE REAL ESTATE SLOGANS

One important thing slogans and taglines do is helping to distinguish you from the competition. According to Dictionary.com, a slogan is a distinctive cry that separates you from everything else. So, the most important thing you want to maintain is the individuality of your slogan. Here are 20 real estate slogans that work. You can put your creative gear in motion and use these examples to craft something effective for your real estate business.

1. Sell for More. Buy for less.

2. A Track record that speaks for itself.

3. The Realtor for You.

4. Turning Dreams into Reality

5. Doing Everything but the packing

6. Your Dream Home awaits.

7. Helping San Diego find where to live.

8. Experts in the local market.

9. Your concern is my priority

10. The agent that works harder after the closing papers are signed.

11. A tradition of (excellence, trust, service).

12. A cut above the rest.

13. Helping New Yorkers move since 1983.

14. I'm never too busy for your referrals.

15. Going above and beyond

16. Beautiful L.A homes

17. Helping clients get more home for less money

18. Beautiful places to live.

19. Helping you close for less.

20. Turning transactions into relationships.

What these slogans have in common are that:

1. They focus on the client. Your prospects do not care about you or your business. They want to know how you can help them. Having a real estate slogan that clearly states how you can help them gets you points. Keep your slogans around your clients and you'll keep them around longer.

2. Non-generic. Although you should look around and examine trends in your market and incorporate these in your real estate marketing, don't forget to differentiate yourself from the crowd. Is your slogan helping you stand out?

3. Memorable. Effective slogans have a musical memorability around them. Quality slogans are short phrases that are easily remembered.

Having a high quality real estate slogan will keep you in the minds of clients for a long time.

When you hear stamp duty, don't run for cover! Stamp duty fees are only applicable in the Commonwealth of Nations countries, Singapore, Australia and a few states in the US. It is a tax that arises from the transfer of property, usually, you pay when you sell. In this case, there will be a transfer of documents. Stamp duty legally requires that these documents are stamped, this shows the amount of tax paid. This means you’re actually paying for government stamp. Where enforced, stamp duty is placed on transfer of lands, homes, buildings, copyrights, patents and securities.

Facts About Stamp Duty fees

Stamp duty can be one small additional cost to your home, especially if you're dealing with a second home or investment property. Here are some things you should know about stamp duty:

* In the UK, the government levies stamp duty tax on all share transactions, currently at 0.5%. This generates £4bn for the treasury.

* In the European Union, Germany, Sweden, Luxembourg and the Netherlands have no stamp duty.

* France charges stamp duty only for transactions above £5,000. In the US, stamp duty is more or less insignificant, only 0.003 percent is charged.

* When you deal with really big money, it becomes a problem. Stamp duty is the reason why influential fund manager, Fidelity, moved half of its £6bn UK special situation fund offshore in 2016.

* Stamp duty came into being 200 years ago in the UK and some people believe that it was the sparking flame for American Independence Movement. When it was introduced to the American colonies in 1765, it was met by protests.

* Stamp duty is only paid on brick and mortar of the house. It shouldn't feature fixtures and fittings, white goods or items of furniture as they are exempt. You pay stamp duty on land and property purchases.

* You also pay the stamp duty when you buy shares valued at more than £ 1,000, although it is a different system, and the rates are different as well.

* You do not pay it on properties in Scotland. Instead you have a Land and Buildings transaction tax on properties costing more than £ 145,000.

* In the UK, just because your property is below £ 125,000 does not mean you can ignore Stamp Duty. You still have to submit a Stamp Duty land tax return.

* Even though your lawyer usually takes care of it, it is your responsibility to make sure that the return and payment are shipped on time. If it is late, you will pay a fine of £ 100, plus any interest.

* If you are transferring a portion of your home to an ex-partner after divorce or separation, or if you are giving the deeds of your house to someone - as a gift or in your will - you do not have to pay stamp duty.

How Much Stamp Duty Should I Expect To Pay?

In the UK, there are several price bands for Stamp Duty. The tax is calculated by the part of the purchase price of property that falls within each band. For example, if you buy a house for £ 275,000, the tax on the stamp duty (SDLT) you owe is calculated as follows:

0% on the first £ 125,000 = £ 0

2% on next £ 125,000 = £ 2,500

5% in the final £ 25,000 = £ 1,250

Total SDLT = £ 3,750

In this case you pay £ 3,750. This will not be the case in other countries. So, it is important that you contact a lawyer in your destination country who’d give information on how stamp duty is calculated.

Selling a property abroad is similar to selling at home. You have to make the home look inviting to buyers. However, in the UK and some other countries, you have to report your sale and pay a capital gains tax as a citizen selling property abroad. Whatever your reason for selling overseas property, here are some tips to help you sell fast.

1. Set the right price.

Don't try to ply smart. It's normal to want a high price for your property but when you price too high, people will walk away. Buyers are wiser now. They also check comps. Your prospective buyer, who'd likely be a cash buyer in the US, China or Russia would check similar homes in the neighborhood. If he notices something fishy, he would walk away without a second thought. If many people are walking away from your home, that will keep your home on the market for the long hull. This will leave a bad impression like a big greasy stain on a white-painted wall. You want to find an agent who'd help you set the best price for your overseas property and set a right first impression.

1. Use Online Marketing to Great Effect.

This is something that you can rely on your real estate agent to do for you. The idea is to promote property abroad, on foreign property portals, blogs, online forums and social media. Your ads should be highly targeted and be where potential buyers are likely to find them.

Relying on the marketing strength of local agents may not be enough to sell your property in a slow market. They may not put in the marketing effort to advertise individual listings - after all, it's an open listing and anyone can sell it.

Private sellers can advertise their property abroad on Properbuz for free, for the time it takes to sell the property. The statistics are very clear - your buyer will start his/her search for property online, almost exclusively. So all you need to do is join them. List your property with us to expand your reach.

1. Pictures tell a story

The pictures or images make all the difference to your prospects of selling property. Professionally taken photographs that emphasize the best features of the property increase the chances of getting the house sold faster. It is always better to hire a professional photographer for this purpose than to do it yourself. Also, make sure your home looks your best before the photo shoot. Have small renovation jobs such as gardening and painting done, for example, without spending too much on it.

1. Cleaning

No one imagines themselves living in a shed and so your buyer will want to see a very clean house that they can make their own - even if they turn it into a pigsty as soon as they move in. So, clean your house.