A memorable real estate slogan can keep you top on the minds of prospects. Your slogan defines your business, forms an element of all your marketing materials and can be what people associate with you. For Scott Geller, a RE/MAX realtor in Jamison, Pa, with the slogan "Scott Geller, the home seller",  some people probably think his slogan is his real full name. The name and occupation awareness brought him so much business that after a while, he didn't need to advertise to the general public, he had enough repeat customers and referrals.

A clever, memorable slogan forms part of your identity. While a good slogan can transform your business; a bad one can harm your business and reputation. Hence you should put more effort into developing the right slogan for your real estate business. Here are a few things good real estate slogans can do for your business.

1. Help you appeal to customer emotions

2. Highlights your customer service or care.

3. Reflects your business's personality and character.

4. It is memorable; stays long in the mind of prospects.

Let's look at twenty great real estate slogans and some reasons why they are effective.

20 EFFECTIVE REAL ESTATE SLOGANS

One important thing slogans and taglines do is helping to distinguish you from the competition. According to Dictionary.com, a slogan is a distinctive cry that separates you from everything else. So, the most important thing you want to maintain is the individuality of your slogan. Here are 20 real estate slogans that work. You can put your creative gear in motion and use these examples to craft something effective for your real estate business.

1. Sell for More. Buy for less.

2. A Track record that speaks for itself.

3. The Realtor for You.

4. Turning Dreams into Reality

5. Doing Everything but the packing

6. Your Dream Home awaits.

7. Helping San Diego find where to live.

8. Experts in the local market.

9. Your concern is my priority

10. The agent that works harder after the closing papers are signed.

11. A tradition of (excellence, trust, service).

12. A cut above the rest.

13. Helping New Yorkers move since 1983.

14. I'm never too busy for your referrals.

15. Going above and beyond

16. Beautiful L.A homes

17. Helping clients get more home for less money

18. Beautiful places to live.

19. Helping you close for less.

20. Turning transactions into relationships.

What these slogans have in common are that:

1. They focus on the client. Your prospects do not care about you or your business. They want to know how you can help them. Having a real estate slogan that clearly states how you can help them gets you points. Keep your slogans around your clients and you'll keep them around longer.

2. Non-generic. Although you should look around and examine trends in your market and incorporate these in your real estate marketing, don't forget to differentiate yourself from the crowd. Is your slogan helping you stand out?

3. Memorable. Effective slogans have a musical memorability around them. Quality slogans are short phrases that are easily remembered.

Having a high quality real estate slogan will keep you in the minds of clients for a long time.

I’ve always been intrigued by the way surfers ride across the waves. The surfer waits long for a little sign, puts his gear in motion, gets into position near the peak and glides through with a small wave, trying to catch the big wave before it breaks. It’s a really risky game, requires a lot of patience. But he trusts his calculations, stays perpendicular to the upcoming waves and there he goes, riding the wave. Successful real estate investors have learnt to move like the surfer.

They have figured out that the best investment strategy as a real estate investor is to simply be on the lookout. That is, open your ears and eyes to the possibilities available to you. A lot of real estate investors built their real estate empires by being informed and proactive when they spotted opportunities. How do you adopt this same strategy and generate wealth by spotting hot real estate markets?

Yea, it’s true. Too much information may be disadvantageous in some cases. All you need may be a stroke of intuition. Alas some real estate investors fall into the trap of making ‘educated guesses’ and filling their heads with too much details. Eventually, what could appear to be a ‘hot property’ ends out being a deal turned sour. Looks may be deceiving. But you need to look at the obvious signs and trust your instinct at the same time to ride the big wave of global property investing.

IDENTIFYING AREAS OF GROWTH

1. Gentrification.

These areas may have had poor reputation in the past, but now they are seeing homeowners moving in and changing the suburban landscape. Are there a number of renovation and improvement projects going on? Are new homes being built? Which means developers are turning their focus to that area. Are new cafes or retailers opening up? Most importantly, compare house pricing for a period of 2-3 years, if prices have grown steadily, look at the demographics. An increasing number of young residents with decent incomes is a strong indication that a suburb is about to gentrify.

2. Look for the ripple effect.

If you cannot afford to buy in a hot real estate market (you may have missed the mark this time), you may still be able to shop in the area by checking the surrounding suburbs. This takes time, so you need to know what phase, the local real estate market cycle is in. This will help maximize your chances of riding the wave of growth. How to analyze real estate market cycles.

3. Examine supply and demand

The relationship between supply and demand for property in an area is a key factor in price growth. If there is no more capacity to build in the suburb, but demand continues to grow, prices are likely to rise.

TIPS FOR FINDING HIGH DEMAND AND LOW SUPPLY AREAS.

·        Look for areas where rental performance is increasing. This indicates that an area is popular with tenants. When tenants become owners, they also tend to buy in the same area they are renting;

·        Look at the demographics of people moving in the area. For instance, suburbs where median age is around 35 or so tend to gentrify faster as these demographics tend to have better incomes and can thus afford to buy or rent more expensive properties;

·        Look for areas with increasing population. The population itself is not enough to boost prices, but when combined with other indicators such as increased incomes and low supply, this is a good indication that real estate prices will grow in the area.

·        Look for large ongoing infrastructure projects. This is a good indicator that the area is likely to see an increase in demand for housing as workers gather in search of employment. Projects that have already begun are preferable, as project pledges can fall through with changes in government and as budget priorities change.

Yes, you can be the one sitting on the next hot property. All it takes is a little knowledge, research and intuition.

When you hear stamp duty, don't run for cover! Stamp duty fees are only applicable in the Commonwealth of Nations countries, Singapore, Australia and a few states in the US. It is a tax that arises from the transfer of property, usually, you pay when you sell. In this case, there will be a transfer of documents. Stamp duty legally requires that these documents are stamped, this shows the amount of tax paid. This means you’re actually paying for government stamp. Where enforced, stamp duty is placed on transfer of lands, homes, buildings, copyrights, patents and securities.

Facts About Stamp Duty fees

Stamp duty can be one small additional cost to your home, especially if you're dealing with a second home or investment property. Here are some things you should know about stamp duty:

* In the UK, the government levies stamp duty tax on all share transactions, currently at 0.5%. This generates £4bn for the treasury.

* In the European Union, Germany, Sweden, Luxembourg and the Netherlands have no stamp duty.

* France charges stamp duty only for transactions above £5,000. In the US, stamp duty is more or less insignificant, only 0.003 percent is charged.

* When you deal with really big money, it becomes a problem. Stamp duty is the reason why influential fund manager, Fidelity, moved half of its £6bn UK special situation fund offshore in 2016.

* Stamp duty came into being 200 years ago in the UK and some people believe that it was the sparking flame for American Independence Movement. When it was introduced to the American colonies in 1765, it was met by protests.

* Stamp duty is only paid on brick and mortar of the house. It shouldn't feature fixtures and fittings, white goods or items of furniture as they are exempt. You pay stamp duty on land and property purchases.

* You also pay the stamp duty when you buy shares valued at more than £ 1,000, although it is a different system, and the rates are different as well.

* You do not pay it on properties in Scotland. Instead you have a Land and Buildings transaction tax on properties costing more than £ 145,000.

* In the UK, just because your property is below £ 125,000 does not mean you can ignore Stamp Duty. You still have to submit a Stamp Duty land tax return.

* Even though your lawyer usually takes care of it, it is your responsibility to make sure that the return and payment are shipped on time. If it is late, you will pay a fine of £ 100, plus any interest.

* If you are transferring a portion of your home to an ex-partner after divorce or separation, or if you are giving the deeds of your house to someone - as a gift or in your will - you do not have to pay stamp duty.

How Much Stamp Duty Should I Expect To Pay?

In the UK, there are several price bands for Stamp Duty. The tax is calculated by the part of the purchase price of property that falls within each band. For example, if you buy a house for £ 275,000, the tax on the stamp duty (SDLT) you owe is calculated as follows:

0% on the first £ 125,000 = £ 0

2% on next £ 125,000 = £ 2,500

5% in the final £ 25,000 = £ 1,250

Total SDLT = £ 3,750

In this case you pay £ 3,750. This will not be the case in other countries. So, it is important that you contact a lawyer in your destination country who’d give information on how stamp duty is calculated.