New Google button that allows users to buy products from site set to launch ‘imminently'
-
Loading... - SUTH INTHUVARMAN
- 29 May 2020
- 709 Views
- 0 Like
- 0 Comment
You’ll soon be able to buy things straight from Google with a special button.
The search giant confirmed it was introducing the new option at a conference in California yesterday, with the move being seen as a way to counter the threat of Amazon.
Its internet rival has seen searches for products through its website rise, which could negatively affect Google traffic.
‘There’s going to be a buy button. It’s going to be imminent,’ said Google’s chief business officer, Omid Kordestani.
The new button would work by allowing users to buy products on shopping adverts that accompanied search results, which earn Google money.
‘With Google Buy set to only be available on mobile devices and the search giant recently changing its algorithm to favour mobile optimised sites, it’s clear Google believes that smartphones and tablets are the way forward for e-commerce,’ Worldpay eCommerce’s Kevin Dallas told the BBC.
