Blog Image

Meta Relaxes Facebook's Cryptocurrency Ad Policy — Says Crypto Continues to 'Mature and Stabilize'

Meta, formerly Facebook, has relaxed its policy for cryptocurrency advertisements, making it easier for companies to run crypto ads on its platform. “We’re doing this because the cryptocurrency landscape has continued to mature and stabilize in recent

Meta’s New Rules for Cryptocurrency Advertising

Meta, formerly known as Facebook, announced Wednesday new rules for cryptocurrency advertising.

Instead of “using a variety of signals to confirm eligibility” for advertising on its platform, the company has increased the number of regulatory licenses it accepts from three to 27. Now, businesses only need to have one of 27 licenses to be eligible to advertise on Facebook.

“We’re making it easier to run ads about cryptocurrency on our platform,” Meta emphasized, adding:

"We’re doing this because the cryptocurrency landscape has continued to mature and stabilize in recent years and has seen more government regulations that are setting clearer rules for their industry."

The 27 licenses include those issued by regulators in the U.S., Australia, Austria, Canada, Estonia, Finland, France, Germany, Hong Kong, Indonesia, Japan, Luxembourg, Malaysia, Netherlands, Norway, Philippines, Singapore, South Korea, Sweden, Thailand, United Arab Emirates, and the U.K.

In some jurisdictions, more than one license type is accepted. For example, in the U.S., businesses only need to be registered with the Financial Crimes Enforcement Network (FinCEN) as a money service business or have obtained a Bitlicense issued by the New York Department of Financial Services.

Noting that the change does not impact previously approved advertisers, the social media giant detailed:

"This change will help make our policy more equitable and transparent and allow for a greater number of advertisers, including small businesses, to use our tools and grow their business."

Meta clarified that prior written permission is still required for crypto platforms, software apps, and products for exchanging, trading, lending, and borrowing. “Cryptocurrency wallets that also allow people to buy, sell, swap or stake their cryptocurrency tokens” and “Hardware and software for cryptocurrency mining” are also included. Read More…

Previous Post

Bitcoin Capital launches actively managed Bitcoin, Ether ETPs on SIX Swiss Exchange

Next Post

China's Hainan Province Ramps Up Crackdown on Crypto Mining Operations

Comments

Popular Blogs

Blog Image
CRYPTO
Blog Image
CRYPTO
Blog Image
CRYPTO
Blog Image
CRYPTO

Related Blogs

Blog Image
Social Media

Facebook's Portal Could Play a Major Role in the Company's Strategic Direction


BY Agnes Johnson
Blog Image
Social Media

Meta Will Cease Support for its Separate Facebook Gaming App on October 28th


BY Boris Abomo
Blog Image
Social Media

Facebook and Twitter offering supports for TDs and Senators who experience online abuse


BY Robert Armstrong
Blog Image
Social Media

After a Week or Turmoil, What Comes Next for The Social Network?


BY Courtney Trump