Logi-what? 9 Tech Branding Decisions That Make You Go 'Huh'?
Logitech, the 34-year-old mouse and keyboard maker, has a new logo and a new name. Ready for it? Logi. Yep, just Logi. Of course, Logitech, er, Logi is hardly the only tech company that’s renamed itself in a desperate attempt to appear relevant to a new and apathetic generation. Many an aging tech giant has spent gazillions on rebranding efforts that have mostly resulted in making it look silly. Here are some of the more notorious fails.
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