Google reveals top searches for overseas students
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Loading... - NICOLE HARRIET
- 02 Nov 2020
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For today's students, it must seem like a distant and primitive era - but finding information about universities used to depend either on visiting the campus or else getting a copy of the prospectus.
These printed listings of courses and requirements were usually put together with all the creative panache of a telephone directory.
The stilted photos of groups of students in idyllic campus scene became such a cliche they were known as "three under a tree".
Fast-forward several decades and the dodgy 1970s and 1980s fashion choices might have gone, but universities are trying even harder to attract the attention of students, particularly overseas students.
The global overseas student market has more than doubled since 2000, making it a lucrative and highly competitive battleground for potential recruits.
In the UK alone, overseas students are worth £7bn per year. Many postgraduate courses have a majority of non-UK students, making their financial viability dependent on overseas fees.
Online searching
The university website is the modern prospectus - and the battle for students is taking place online.
Google has revealed data about the top destinations for where people are searching for university information, when looking at countries outside their own location.
