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Brazil Authority Suspends Meta's AI Privacy Policy, Seeks Adjustment

Brazil's National Data Protection Authority (ANPD) has immediately suspended the validity of Meta's new privacy policy regarding the use of personal data to train generative artificial intelligence (AI) systems in the country. This preventive measure, published in Brazil's official gazette on Tuesday, halts the processing of personal data across all Meta products, including data from individuals who are not users of the tech giant's platforms.

The ANPD, an arm of Brazil's Justice Ministry, imposed a daily fine of 50,000 reais ($8,836.58) for non-compliance. The authority cited the "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders" as the reason for their decision.

According to the ANPD, Meta must adapt its privacy policy to exclude the section related to the processing of personal data for generative AI training. Additionally, Meta is required to present an official statement confirming the suspension of personal data processing for that purpose.

In response, Meta expressed disappointment with the ANPD's decision, stating that it represents a "setback for innovation" and will delay the arrival of AI benefits to the people of Brazil. "We are more transparent than many players in this industry who have used public content to train their models and products," Meta said in a statement. "Our approach complies with privacy laws and regulations in Brazil."

This development underscores the ongoing tension between regulatory bodies and technology companies over the use of personal data, particularly in the context of training AI systems.

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