Why You Have to Value Yourself for Clients to Value Your Photography
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Loading... - Carla Mamani
- 24 Jan 2023
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Photography is a competitive industry in which professional photographers are competing against anyone with an iPhone, which means pretty much everyone. How do you convince a client to pay you for your work when they can get something that’s ‘good enough’ from someone else for free?
Competition doesn’t always mean the best photographer wins. When you look at your competitors in the marketplace you might compare yourself to similarly experienced photographers or similarly priced photographers. In reality, sometimes the cheapest photographer wins, which might mean someone whose prices aren’t based on actually needing to run a profitable business.
One thing I’ve learned is that it’s vital to control the arena that you’re competing in. You can’t control what someone else values, but you can choose to value yourself. Let’s talk about how to choose the arena, why you should value yourself, and the consequences if you don’t. And if by the end you’re on board with this idea of valuing yourself, I’ll give you some ideas as to how.
Choosing the Arena: How to Value Yourself
One of the major problems with value is that most of us are programmed to receive and remember criticism while dismissing compliments. The first arena that you need to learn to control is the arena of your mind. We spend far too much time worrying about the people who don’t value us or our work when we should be focused on our fans and supporters. Read More…
