Tips to Help Social Media Engagement
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Loading... - Hassan Emir
- 24 Apr 2023
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We’re living in the age of social media overload as usage numbers are higher than ever. In fact, half of the entire world’s population is active on social media (Statista). This has created an unparalleled challenge for new and established law firms as they struggle to break through the cluttered social media landscape to engage their audiences.
In a past post, we talked about the social media trends law firms should follow to remain relevant in the current landscape. Along with those trends, here are a few tips to keep in mind when crafting social media posts.
Social Media Tips For Increased Engagement
1. Share Happy and Encouraging Content
Researchers at Cornell University partnered with Facebook to conduct a study on 500,000 users and found that happy social media content is shared faster and wider than sad content.
As a law firm, you should leverage happiness with your social media strategy, because it’s an opportunity to affect the well-being of your target audience. Simultaneously, your brand name reaches further and wider. For instance, amuse followers with your wit or post inspirational achievements (preferably ones that your lawyers have accomplished).
2. Include High-Quality Images or Videos
As they say, a picture is worth a thousand words. According to Facebook, a post with a photo makes up 93% of the most engaging posts. Furthermore, Tweets with images receive 150% more retweets than those without and LinkedIn videos earn 3x more engagement than text-only posts. Read More…
