TikTok Shares Tips for Brands Looking to Tap into Super Bowl Discussion in the App
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- 02 Feb 2023
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TikTok has outlined some tips for brands looking to tap into the Super Bowl hype within the app, including notes on how to make best use of the app’s various trends and features, in effective and engaging ways.
And while TikTok may not be the first platform that springs to mind when you consider sports engagement, there is, in fact, a high level of interest among its audience.
As per TikTok:
“57% of TikTok users watch sports content on TikTok every week, and TikTok is 1.2x more likely to be the sole focus while using, vs. video streaming platforms, meaning that your brand’s sports video is likely to get a user’s undivided, enthusiastic attention.”
TikTok also notes that many athletes share behind-the-scenes footage in the app, and there are various trends for users to tap into around all major events including sports.
As such, it’s worth considering your options to link into that discussion, and TikTok suggests two options for doing so.
First, TikTok says that brands that already have a TV spot or related initiative should consider also posting it to TikTok to maximize reach and resonance.
“Even with different creatives, a brand being both on TV and TikTok drives a lift in brand perceptions.” Read More…
