"The Mud Runway" challenged the fashion industry
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Loading... - Derek Allen
- 07 Sep 2022
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Fashion weeks all over the world have long been criticized for unhealthy beauty standards and unsustainable events. In connection to Stockholm Fashion Week in September, a project named The Mud Runway was therefore arranged – an initiative from the Swedish kids’ clothing brand Kuling to showcase what they think a fashion show should be.
Every year, over 40 different fashion weeks take place around the world. With its focus on art, beauty and glamour it has, however, been criticized from time to time. Among other things for unhealthy beauty standards, elitist structures and unsustainable events.
In connection to Stockholm Fashion Week in September, The Mud Runway was therefore created – an initiative from the Swedish kids’ clothing brand Kuling to showcase what they think a fashion show should be.
– Fashion Week is about as far away from our view of fashion as you can get. Our clothes are created to give kids the opportunity to play and be themselves, no matter the weather. A runway for us is therefore quite naturally a place to run and play. That was our starting point, says Nate Travers, Head of Growth at Kuling. Read More…
