The 10 Best Shampoos For Gray Hair Of 2022 + Expert Tips & Care Advice
Gray, silver, platinum, dusted, frosted, icy—whatever you call your white strands, we're here to help you care for them. And for those who have embraced the icier hues, we know that these silver strands are often a point of pride. According to a recent survey done by the University of Exeter that interviewed 80 people who had transitioned to going gray, there were a myriad of reasons why they made the switch. Some cited practical reasons (struggling to keep up with hair color maintenance and appointments), while others said they felt gray hair helped them appear more serious in a professional setting. However, the most common reasons they found were authenticity—the participants felt more like their natural selves by letting the gray grow in.
So if you find yourself on that journey, you may have found that enhancing and caring for your gray hair takes some subtle differences. Including: what shampoo you select. Here's a great place to start.
How we picked
Ingredients
We always select products that are clean- and -natural leaning. On top of that, we looked for ingredients to address all the unique needs of graying hair, including hydrating extracts, protecting antioxidants, thickening actives, and toning pigments.
Price point
Great hair for every budget. We looked for products that covered a wide range of prices, as well as places to purchase. This way, everyone has access to high-quality products that can care for their strands.
Variety of needs
While gray hair has unique qualities unto itself, not everyone who embraces silver has the same overall goals. Some need extra help with frizz, while others may be looking to encourage growth. We tried to cover several bases here.
Testing & testimonials
Every product on this list comes recommended by hair care professionals, real users, or editors (myself included—I have personally used most products that appear below).
Best shampoos for gray hair
Best overall: Olaplex No. 4P Shampoo

Pros
Fixes damage
Has clinicals to back it
Cons
Potent purple pigment that can stain
Considerations: Toning, Cruelty-free, Sulfate-free, Repairing
Olaplex is known for their patented bond-building technology that's able to repair and revive broken bonds in the hair. (A hair fiber lesson: Your hair is made up of millions of bonds that hold together the protein keratin. These bonds are damaged or broken due to age, natural wear and tear, hot tools, and so on). Their purple shampoo revives hair, brightens gray hair, color-corrects any brassiness, and is sulfate-free, so it won't cause dryness or irritation. It also comes highly recommended from color and hair expert Christin Brown, who says she recommends it to all her clients with graying hair: "It brightens up silver hair, so it really gives it that luminescent vibe—it feels so uplifting," she says.
Best enhancing: Better Not Younger Purple Shampoo

Pros
Targeted botanicals for aging hair
Cons
Some find it too clarifying
Considerations: Toning, Cruelty-free, Vegan, Sulfate-free, Thickening
This brand is developed specifically for those who see signs of aging in their hair, be it thinning, graying, or damage. And the formulas are sophisticatedly designed to nurture those very specific needs. Take the purple shampoo, for example. It contains burdock root and bamboo, which are high in minerals and nutrients for the scalp and hair follicle—alongside antioxidant-rich hops to ease oxidative stress in the area. Finally, it's spiked with a light violet shade to address yellowing of gray strands. Read More...