‘Squid Game’ Director Will Help Set Scene for Louis Vuitton’s Show in Seoul
-
Loading... - Jong-soo Kym
- 19 Apr 2023
- 72 Views
- 0 Like
- 0 Comment
The April 29 pre-fall event will take place on the Jamsugyo Bridge that spans the storied Hangang River.
Nicolas Ghesquière’s first pre-fall runway show for Louis Vuitton will take place on a bridge over storied waters. The April 29 display in Seoul, South Korea, will unfurl after sunset on the Jamsugyo Bridge that spans the Hangang River — and with “Squid Game” director Hwang Dong-hyuk acting as a creative adviser on the show scenography. It marks the first time the double-decker bridge will host a fashion show, and kicks off a series of initiatives between the luxury goods giant and local and national governments to promote Korea and exalt the waterway, one of the most beloved and scenic elements of Seoul and a lifeblood for millions of South Koreans.
It also represents one of the first splashy initiatives of new Louis Vuitton chairman and chief executive officer Pietro Beccari, who made spectacular fashion events in impressive locales a hallmark of his tenure at Christian Dior. He started at Vuitton on Feb. 1, and brought Ghesquière on board to add a new itinerant runway show to Vuitton’s playbook.
Beccari called Seoul a “cultural hub that continues to draw global attention” and a cosmopolitan city that “shares a common spirit with Louis Vuitton for pioneering the future, reimagining creativity and nurturing savoir faire.” Disclosing details of the runway showcase exclusively with WWD, Louis Vuitton billed the event as global in reach, yet inclusive, engaging local talents and communities.
The brand characterized Ghesquière’s collaboration with Hwang as being “in the spirit of creative collaboration” dear to the fashion designer, and reflecting “the will of Louis Vuitton to highlight and showcase local culture and artistic excellence on a global scale.” Read More…
