Snapchat Introduces New Updates For 2022
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Loading... - Boram Choi
- 28 Sep 2022
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With over 347 million daily active users worldwide and USD 1,111 million in revenue in Q2 2022, Snapchat is one of the world’s largest, influential and commercially successful social media platforms. And to remain competitive in the world where other social media apps continue to redefine the future of communication, Snapchat needs constant updates that can both serve its existing user base well and attract new users through 2022.
Snapchat, available for download on Apple App Store, has an Android app version, too. It is essentially a fast and fun way of messaging friends and particularly famous among teens and young adults. One of its most defining features is that messages shared between two users disappear after some time, making it more private than perhaps Twitter and Instagram.
More than just a messaging app
Though its primary role is to bring together friends over conversations, Snapchat has now evolved into a much larger package where users, popularly known as Snapchatters, can shop, share what they see on other apps, read news, play games, and even create their own unique videos.
Creativity is at the heart of Snapchat, where users try to express themselves in different ways through bitmojis (emojis) and other features. Since expressing is at the core, Snapchat had, in April, added hearing aids, cane stickers and wheelchair poses for bitmojis on Profiles in a bid to expand representation.
Shopping is also among the topmost things people do on Snapchat. In fact, the company says that since January 2021, over 250 million users have engaged with augmented reality (AR) Shopping Lenses more than 5 billion times. Snapchat is, therefore, working on improving its AR experience with features such as Forma’s image processing technology and other features that let shoppers see themselves in their favourite outfits before they go ahead and buy them.
Here are the Snapchat updates in 2022 to know about
Snapchat+
On 29 June, Snapchat launched the subscription-based Snapchat+. The new feature isn’t an entirely new platform but is a collection of exclusive features, and its pre-release is available for users for USD 3.99 per month.
According to Snapchat, the “subscription will allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritised support.” Read More…
