SiriusXM launches Music Town to bring once-in-a-lifetime concerts to four Canadian towns
Today, SiriusXM Canada announced the launch of SiriusXM Music Town, a nationwide program to bring big Canadian acts like Arkells, Dallas Smith, Walk off the Earth, and 2Frères to four lucky towns across the country for one epic night.
"SiriusXM Music Town will bring a world-class live concert experience, featuring some of Canada's top artists, to towns that typically don't make the concert tour," said Paul Cunningham, SVP, Sales & Marketing, SiriusXM Canada. "The power of live music is human connection and the joy of a shared, mind-blowing experience. That's why we're so excited to share this experience with communities across Canada through Music Town."
Nominate Your Town
The nomination period runs from May 25, 2022, until June 12, 2022, at musictown.siriusxm.ca, and communities across Canada are invited to share what makes their town special and why they should host one of Canada's top acts – like Arkells, Dallas Smith, Walk off the Earth, and 2Frères.
"After travelling across Canada, I've found that just about every town has a unique connection to music – whether it's an artist that hails from that town, a killer local music scene, or a song that memorializes their hometown," said Canadian artist Dallas Smith. "Growing up in a smaller community like Langley, my favourite bands never stopped in my town. That's why I'm so excited to partner with SiriusXM Canada on Music Town and bring these communities a stellar show."
Vote & Rally for Your Town
On June 21, 16 finalists will be announced across four regions - Western Canada, Ontario, Quebec, and Eastern Canada, and voting and rallying will begin! Canadians will cast their votes for their top town in each region and finalists can increase their odds of winning by taking to social to earn rally points towards the ultimate prize.
Winner Announcement
On July 14, one town in each region will be declared a SiriusXM Music Town and planning for the epic concerts will begin!
To learn more about Music Town please visit musictown.siriusxm.ca and be sure to check out SiriusXM's social channels for updates on Facebook at facebook.com/siriusxmcanada, on Twitter at @siriusxmcanada, on Instagram at @siriusxmcanada and contact [email protected] with any questions.
Music Town is just one of the many exciting activations SiriusXM Canada has planned for 2022 through its recently announced partnership with Live Nation Canada. The strategic partnership will shine a spotlight on live music and comedy events from coast-to-coast in 2022 and beyond with SiriusXM bringing on-site perks, activations, broadcasts and more to fans and SiriusXM subscribers. Read More...