Rutube showed a "digital avatar". Users expected more
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Loading... - Imogen Fletcher
- 14 Jul 2022
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The Russian video platform Rutube showed its mascot - a digital avatar in the form of a drawn man. The character's announcement was very pathetic. As a result, we were shown a primitive drawing from Microsoft Paint.
The name of the digital avatar is not yet known. Rutube is going to choose a name together with the viewers, as it is a "folk" character. This mascot will talk about platform news, present new content and respond to the “global agenda”.
On the network, the character was greeted ambiguously. Someone considered it a simple joke, and someone called it "an uncompetitive creation." This is not surprising, given the amount of intrigue Rutube has in store for the avatar's debut.
Representatives of Rutube explained that the image of the avatar symbolizes "the accessibility and simplicity of the platform for each user." The site considers itself a national video hosting service, which will be a good start for bloggers who want to grow creatively and become popular.
Rutube announced that it had decided to "take over the digital space". The avatar already has its own Rutube channel. The creators promise to consistently release new content. Read More…
