Revival of the Bangladeshi wedding fashion industry
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Loading... - Aadya Rana
- 13 Oct 2022
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Imagine this, your wedding day is almost knocking at the door, and whether everything runs smoothly or not, one thing has to be perfect, the wedding attire! So, will it be Sabyasachi Mukherjee or Manish Malhotra? Surely there cannot be any other option than designer wears from abroad, with their dazzling collection, marvellous embroidery and the intricate craftsmanship on display to enthral any bride or groom. But as it turns out, you don't have to get on a plane for your wedding shopping trip, and instead you can do it, right here in Dhaka.
The high-end local bridal and groom's clothing industry is relatively new. Targeting a very niche consumer base, brands like Aarong and Mayasir, and shops at Mirpur Benaroshi Polli started bringing their wedding attire lines to the forefront, offering customers for the first-time, luxury wedding outfits that were completely local, if not a bit limited in their offerings.
Everything was going along nicely for the industry, until of course 2020. The COVID-19 pandemic dealt a massive blow to our usual habits and we were confined to small scale personal wedding ceremonies, but call it a blessing in disguise, our local brands took this opportunity to offer more to us, and that helped the industry get into high gear.
"There's a definite shift in how brides are choosing dresses that promotes our local brands and at the same time promoting the work of the talented artisans who are involved in the production. I love the fact that my young clients are always looking for unique designs that truly complements them" said Sarah Karim, fashion designer and owner of Sarah Karim Couture. Read More...
