My Tips for Launching Your Next Music Release
When you’re ready to release new music, it can be a lot of work. There are so many details that need to come together in order for everything to be perfect. Music videos and cover art are not enough; you really have to map out every touchpoint of your release. Lack of planning will cause sloppy and rushed releases — you will end up rushing important things like taking the time to write thoughtful playlist pitches (the one thing that might actually land you on editorial playlists).
Create a Roadmap for Your Release
Map out each step of the process and set a timeline for each task. Identify the resources you will need to complete each task, including money and people.
Start with the date you need to submit to distribution and go backward. You need to give distribution at least 30 days from the date you submit to have the best possible chance of landing on editorial playlists, in my experience. Your distribution date is the date you should focus on as the deadline when it comes to finalizing most of the things needed for your release. Read More...