MIA director Gaia Tridente on “a new starting point†for the Italian market
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- 11 Oct 2022
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As MIA (Mercato Internazionale Audiovisivo) gets underway in Rome today, TBI’s Richard Middleton talks to the market’s director Gaia Tridente about what attendees can expect from the event and how it is evolving to support the content producers of tomorrow.
Let’s focus on scripted first. Italian series are going from strength to strength – what can attendees working in drama expect from MIA this year? And tell us about some of the highlights on the unscripted side.
Unscripted and scripted are not part of the main editorial focus in this year’s MIA. The past edition was mainly divided into two big areas of content. This year we are working specifically on drama series, feature films, documentaries and animation.
Both scripted and unscripted become bigger in this way as, for example, we have included a new section on animation, which is a big sister of scripted. For unscripted, we are bringing factual entertainment into the program with panels and a showcase of a talent show. Rescheduling MIA’s agenda in this way, we are trying to give value to any kind of format and genre. This was my real starting point, to understand the needs of the industry professionals and producers working on a show or a feature film and the needs of platforms and networks who need to have the best series. In terms of scripted and unscripted we are working on all the fields of this ecosystem to deliver the best for our audience. Read More...
