LinkedIn tests New ‘Discover' Feed, New Groups Elements in Order to Enhance Engagement
-
Loading... - Asuka Chiba
- 12 Aug 2022
- 72 Views
- 0 Like
- 0 Comment
LinkedIn has announced some new updates to help facilitate more discovery and engagement in the app, including a new ‘Discover’ feed, more contextual info on job listings and updates for groups.
Each of these updates has some level of functional value, and it’ll be interesting to see how LinkedIn members take to the options, or not, over the coming months.
First off, LinkedIn’s currently testing a new ‘Discover’ feed, which, as is the trend of the moment in social media, aims to highlight algorithmically recommended content that you may be interested in, based on your in-app activity.
As you can see in these example screens, LinkedIn’s Discover feed will highlight newsletters, videos, events and more, matched to you, based on your interests. So it’s kind of like TikTok’s ‘For You’ feed, but for professional updates on LinkedIn.
Sounds weird? Yeah, it kind of seems it.
I mean, it could be good, but whether people really want to see an expanded set of updates from people and businesses that they don’t already follow, and aren’t already connected to, seems questionable, given established behaviors in the app.
Still, it’s worth an experiment, and it’ll be interesting to see whether it helps the platform build on its current ‘record levels’ of engagement. It could also provide more capacity for discovery among LinkedIn users that are interested in your sector – which could be another reason to keep your LinkedIn content flowing. Read More…
