Leftovers: Kit Kat breaks into breakfast with blueberry muffin flavor; RTD moon milks offer ayurvedic stress relief
-
Loading... - Pipsa Autio
- 11 Apr 2022
- 316 Views
- 0 Like
- 0 Comment
Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can't write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
Kit Kat breaks into breakfast with Blueberry Muffin flavor
For those who wish there were more candy bars that tasted like breakfast, Hershey has you covered with its newest Kit Kat flavor.
The iconic four-fingered sweet now has a Blueberry Muffin flavor that’s available in stores nationwide. The light purple candy has the taste of blueberry muffin batter, featuring notes of both fresh and cooked blueberries. In addition to the wafers inside, this Kit Kat variety also contains graham cookie pieces.
"KIT KAT Blueberry Muffin has already become one of our favorites; it has all the taste of a freshly baked blueberry muffin, but no baking required!" Kit Kat Brand Manager Dan Williard said in a written statement.
But while blueberry muffins are a popular morning treat, they might not be the first flavor that someone thinks of for a Kit Kat. Around the world — but especially in Japan — Kit Kats have taken on a wide array of flavors. (In most other countries, Kit Kat is made by Nestlé.) Even in the United States, where flavored versions of the candy have only started to appear on shelves in the last couple of years, Kit Kats have taken on more conventional candy flavors, including Mint and Dark Chocolate, Strawberry and Dark Chocolate, Hazelnut and Birthday Cake.
This launch, however, fits into one of Hershey’s larger initiatives. Last year, the confectioner took a strategic turn to focus on building snacking opportunities in the morning. Hershey worked with doughnut maker Dunkin' to create an option with Kit Kat pieces on top, and found through research that many consumers eat Kit Kats with their morning coffee. Kit Kat Blueberry Muffin seems tailor-made for morning coffee, though early tasters have said the flavor might be a bit too sweet for the rest of the day.
Clover Sonoma shoots for the moon with ayurvedic milks
As consumers increasingly consider wellness when buying beverages, the number of products featuring ingredients that claim to improve mood or energy continues to grow. Case in point: milk with functional properties. Read More...
