Instagram is Getting Telegram-Like Broadcast Channels
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Loading... - Colbie Messina
- 17 Feb 2023
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Amid company turmoil, Meta is chugging along with the addition of yet another new feature that is yet again eerily similar to a different social media app. In this case, Instagram takes a note from Telegram with new “broadcast Channels.”
Channels operate as one-way message — more of an announcement than a direct message, where followers can only react to what creators post or participate in polls. These parasocial-relationship-bait posts can include text, photo, video, or voice notes, but a release from Meta says more options, like Ask Me Anything functionality and the ability to have guest appearances, will come.
“Creators can use broadcast channels to help followers stay in the know with the latest updates and behind-the-scenes moments using text, photo, video, voice notes, and polls. Followers can react to content and participate in polls, with more features coming soon,” Instagram explains.
It’s a bit unclear, though, what functionality this adds to existing Instagram posts or stories. Polls and reactions are built into those options, too and creators can open the floor to followers to ask questions there, as well. So not only is this yet another idea Instagram got from another social media app, it doesn’t appear to be adding much to the experience. Read More…
