IKEA and Swedish House Mafia Announce Upcoming Furniture Collaboration
Earlier this summer, at the IKEA Festival at Milan Design Week 2022, IKEA revealed three additional products for their upcoming collection, OBEGRÄNSAD, in collaboration with electronic music artists Swedish House Mafia. The new products include a desk and an armchair designed for music production, and a record player.
OBEGRÄNSAD, Swedish for ‘unlimited,’ hints at the collection’s target demographic: those with a limited budget but unlimited creativity. IKEA and Swedish House Mafia aim to “democratize” music production at home, enabling many to unleash their creativity and passion without breaking the bank.
“The design supports creating, playing, enjoying, and even just setting the mood,” says Swedish House Mafia of the collaboration.
“Sound is everything in music, and we have added two speaker stands to the desk to bring the speakers to the ear level,” says IKEA designer Friso Wiersma. “We have also added a pull-out shelf below the desktop. This functionality allows you to have a midi keyboard, for example, in easy reach, while maximizing space on your desktop.”
“Armchairs are a place to unwind, reflect, and set oneself into the creative flow,” says James Futcher, Creative Leader at IKEA of Sweden. “The OBEGRÄNSAD armchair manifests the importance of comfort.” Read More…