How To Use Instagram Collab Posts In Your Social Media Strategy
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Loading... - Groven Aksel
- 06 Apr 2023
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An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a Reel, will be shared from both accounts rather than just your own.
There are a ton of occasions where sharing an Instagram collab post can be more powerful than simply tagging another account. Read on if you want to learn how to create an Instagram collab post and the benefits of doing so.
Instagram announced Collab posts in late 2021 and said the feature would allow for two accounts to share a Feed post or Reel. The original author can tag another account to become a collaborator, or co-author, which allows the post to be posted from two accounts.
According to Instagram, a Collab post between two accounts means:
Both account names will appear on the header of the post
The post will be shared with both sets of followers
The post will live on both profile grids
The views, likes, and comments will be shared by both accounts
This is a great way to present content on Instagram with people you’re working with including other small businesses, brands, and content creators.
Collab posts are an easy and efficient way to boost the reach of your content, which can lead to these benefits:
Increase exposure – instead of just posting content to your audience, a Collab post allows you to share content with your co-author’s followers as well, meaning you’ll be increasing the number of eyes on your posts. This can help boost your overall brand awareness.
Gain more followers – since you’ll be showing up in more feeds through Collab posts, your brand will be introduced to new people, and this can be a great opportunity to gain new followers. These Collab posts can also be seen as an endorsement from the brand or creator that you co-author content with, encouraging their followers to follow your account as well.
Drive up engagement – There’s a good chance that more people will interact and engage with your Collab posts because of the increased exposure. This means these posts can bring in more likes, comments, and shares than a normal Instagram post that only gets seen by your followers.
To create a Collab post with another account, you need to first invite that account to be a collaborator. Once they accept the invitation, the post will be shared from both accounts. Read More…
