How to Positively Handle Negative Comments on Social Media?
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Loading... - Allison Bergeron
- 19 Aug 2022
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Social media has proven to be a great medium that serves as the voice of the customer. But it can also lead to negative comments on social media. Even if a business is not active on social media, your customers likely are. No matter if you’re a participant or not, your business is being discussed and represented somehow.
The good news is that customers often use social media to interact with businesses or brands they love. For example, they may share photos of themselves using your product or comment on a post you made. Unfortunately, in today’s online marketplace, that also means that interacting with unhappy customers is necessary for doing business.
Although it can be disheartening to see negative comments on your page, there are ways to handle them that will divert the negativity and maintain a positive reputation.
Based on a recent survey:
· Customers avoid a company 94% of the time after reading a negative review.
· Customers want firms to reply to bad reviews within a week, according to 53%. One in three people has a shorter period of three days or less.
· 63% report at least one of the companies they looked into never responded.
· Managers performing line-staff duties and organizations continuing to function with a reduced workforce may have expedited these tendencies due to the pandemic.
Why Do People Give Negative Feedback?
Platforms like Facebook, Instagram, Twitter, and Google have become an unavoidable part of today’s corporate landscape. They are increasingly serving as the vital point of contact between businesses and their clients that influences your reputation on the internet.
While these conversations and your social media marketing efforts can benefit your company, they are visible and can backfire if managed incorrectly.
When someone leaves negative feedback in Google reviews, all of your present and potential customers can see the review and your response.
Response to review is essential because one of the entrepreneurs’ most common blunders is failing to respond appropriately. Bad social media comments and reviews have affected the reputation of brands and influencers in the past. Therefore giving an appropriate and timely response to customers becomes crucial.
If you’re a business owner who hasn’t found a way to interact with your customers online nicely, it’s time to make a change.
Social media is a powerful tool for brands to communicate with their audience and build meaningful relationships. But with so many conversations happening online every day, some exchanges will inevitably be negative.
You can be sure that some customers will be dissatisfied when you run a business.
Social media is the perfect place for them to vent their frustrations. It allows them to share their opinions with a large number of people.
It’s also important to note that not all negative feedback is warranted and reasonable.
While this is unpleasant, it can also be an excellent opportunity to demonstrate your customer service skills and strengthen the relationship between your business and its customers. Read More…
