How to Make Instagram Reels That Skyrocket Your Engagement (Updated)
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Loading... - Betsy Ambrosio
- 26 Apr 2023
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Illustration of woman making an instagram reel
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Remember when Instagram stole the whole concept of Snapchat and added Instagram Stories to its platform? The brilliant minds behind the popular photo-sharing social network did it again, but this time they capitalized on TikTok’s rising popularity and added Reels to the app. Steal, borrow, take, innovate—it doesn’t matter. Instagram Reels are here to stay, and they’re a powerful engagement tool when used correctly.
Whether you’re a Reels expert or just Slacked your best friend “What’s an Instagram Reel,” we have you covered. This article will walk you through everything you need to know to start creating Reels on Instagram that boost your account’s engagement and following.
What’s an Instagram Reel?
Instagram Reels are video clips (typically 15 – 90 seconds, but can go up to 15 minutes) that can be shared as Stories, posts, and even featured on a dedicated Reels tab on your profile. You can find Instagram Reels by clicking the play-like button that’s dead center on your navigation bar. This page is a feed for all things Reels, though you’ll also find posted Reels on your home tab and the Explore page.
Businesses and casual users take advantage of Reels to feature products, make announcements, be creative, and have fun. Start scrolling through your Reels, and you’re bound to see everything from quirky dances to baby announcements and everything in between. Like everything else on Instagram, the content on your Reels feed is determined by a nifty algorithm that users are always trying to figure out. While Instagram hasn’t blatantly come out and said why they feature some Reels over others, we have a pretty good guess (more on that soon). Read More…
