How Netflix Is Cracking Down on Password Sharing
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Loading... - Aya Marina
- 24 Apr 2023
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Netflix's battle against password sharing has begun. However, it's still too early to tell if the company's plan will work.
Your ex might finally kick you out of their Netflix account. But it's not you, and neither is it them; it's Netflix. Netflix is OK with password sharing as long as it's with people you live with.
After implementing its plan in a few countries, Netflix is cracking down on password sharing in more countries globally. So how is Netflix doing that, and what changes has it implemented? Let's find out.
Password Sharing Is One of Netflix's Biggest Problems
Netflix has tackled the issue of password sharing after slow revenue growth in Q1 2022, partly due to account sharing. In a shareholder letter from Netflix, the streaming platform estimates that its service is being shared with more than 100 million households.
However, account sharing isn't the company's only problem. Despite having 222 million active subscribers, Netflix also lost 200,000 subscribers during the first three months of 2022 after estimating that it would gain around 2.5 million new customers, affecting its bottom line. Read More..
