How does the Instagram algorithm work in 2023?
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Loading... - Jack Knight
- 09 Feb 2023
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How does Instagram's algorithm work in 2023?
We break down how the Instagram algorithm works for Instagram Feed posts, Stories, Explore Page, and Reels.
Plus, check out our top tips for “hacking” the Instagram algorithm, so you can get more engagement for your business or brand.
What is the Instagram algorithm?
You'll often hear the Instagram algorithm referred to as a singular concept, but there are actually multiple algorithms in play.
In fact, Instagram describes it as a “variety of algorithms, classifiers, and processes, each with their own purpose. We want to make the most of your time, and we believe using technology to personalize your experience is the best way to do that. This."
In other words, Instagram's algorithms have only one goal: to make you stay on the app longer by delivering content that you find relevant and interesting.
If you work in social media, knowing the latest algorithm updates is a huge plus.
You can adapt your strategy to “hack” what the algorithm prioritizes – so you can reach more users and build a community of engaged subscribers.
How does the Instagram algorithm work in 2023?
As mentioned, there are multiple Instagram algorithms in play – each for a different part of the app, be it feed posts or reels.
In an article by @creators, social media strategist Laurise McMillian busted some common myths:
is it the main takeaway? Instagram's algorithms rely on three key signals:
- Who : Who do you interact with on posts? If you frequently like or comment on someone's content, you're more likely to see their posts in your feed.
- What : What type of content do you interact with? For example, if you like beauty content, the algorithm will continue to show you that type of content.
- When : As Laurise explains, “This focuses on when a post was posted to decide if it's relevant to you.” It also takes into account how often you scroll through the app – so it will choose what to prioritize.
Keep reading for a more in-depth breakdown of how each algorithm works, based on content type. Read More…
