Genius ways grocery stores trick you into spending more
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Loading... - Anthony Morgan
- 24 Oct 2022
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We've all been there: you just needed to pop into the grocery store to pick up one or two things, but you ended up rolling a full cart out of there, a too-long receipt in your hands and a confused look on your face. While the task of shopping at a supermarket might seem simple, there is actually a lot of psychological manipulation happening behind the scenes.
From what you're buying to how much time and money you're spending there, grocery stores have constructed nearly every detail to get you to buy more. And even the most stubborn of us are extremely impressionable when it comes to sales and free samples!
Click through to see the many tricks grocery stores use to influence you unknowingly, and become a more mindful consumer (and a better-saving one) right now.
Burying the essentials
The reason things like bread and eggs are all the way at the back of grocery stores is because they want you to pass by as much temptation as possible on your way to the basic things you needed.
Slow music
There have been several studies on how music can influence you into spending more. Studies have shown that shops who play slow-tempo music sell more than shops that play up-tempo music, because customers feel less rushed.
Shuffling things around
Frustrated that you suddenly can’t find the beans where you always found the beans? Many shops will regularly rotate their stock so that customers are both confronted with new items they wouldn’t have otherwise considered, and forced to explore the rest of the store.
Eye-level real estate
The most expensive products are usually placed at eye level—a privilege brands pay for—because you are more likely to see those products than the less profitable brands by your feet. Read More…
