Five Tips On Being More Consistent With Content Creation
-
Loading... - lylanew bella
- 05 Sep 2022
- 75 Views
- 0 Like
- 0 Comment
The advantage with content is that, unlike paid advertising, it can help new potential customers find you and nurture existing customers for years to come, free of charge. The downside is that creating content takes time and discipline. But guess what? Over the years, I’ve created a lot of content in-house with my team to educate consumers on our product and build trust. Through this experience, I’ve found that many people don’t put in the effort to create quality content, so with the tips listed below, you can have the edge over your competitors.
Following the first phase of your content strategy, which I’ve written about previously, you now have a solid foundation to build on. The next phase is more hands-on, and I recommend doing this quarterly so you can create content in batches and remain season-relevant. Of course, there will always be changes to the plan, but if you follow these tips, it will be easy to make those last-minute changes.
Run a structured content-planning meeting.
After putting together a brand book in which you list your audience, competitors, unique selling points, tone of voice, brand style and imagery, the next phase is to set up a meeting to start phase one of the batch content creation process.
One way to get everyone aligned is to start the meeting with an introductory presentation. This is your opportunity to remind your team of content creators about the audience and brand positioning, as well as discuss what you are doing, where you want to be, what kind of content to post, how often to post and the rules on what the team should and shouldn’t post about.
Leverage data.
Your content should be based on performance and not personal preference, so it is essential to go through past performances of content you’ve shared previously. You can list your brand’s top-performing pieces of content and those that didn’t perform as well. This will give you and your team a good direction for the rest of the meeting.
Another important piece of data to cover is customer feedback from any recent surveys or social media polls, as well as frequently asked questions from your customer service team.
You can also make note of any seasonal event, news or holiday for the upcoming quarter. Read More…
