eCommerce outdoor product photography tips
Product photography is much more than pack shots and white backgrounds – although those are essential for almost every eCommerce platform.
One of the powers of photography is its creativity and range, and this can be used in product photography just as much as in any other photographic genre.
Some products need an outdoor shoot, but many more will benefit from it.
So here are our tips to help you get the more out of taking you eCommerce product photography outdoors.
Will your product benefit from an outside shoot?
Whilst you will almost always need some studio shots or plain backdrop shots for your products (some eCommerce platforms insist on it), many products will benefit from an outdoor photoshoot as well.
Anything that belongs outside or is used outdoors should be the first items on this list.
Cars, gardening tools, outdoor clothing and barbeques are just a few things that spring to mind from what turns into an almost unending list once you start to think about it.
But aside from these, many other products will benefit from an outside shoot as well.
Think about products with natural ingredients – soaps, shampoo, skincare. Food products – natural products or food items made with natural ingredients.
Many healthcare products are promoted now because of their nature-loving content.
Ecologically friendly ‘green’ products also fit into this group. In fact, almost any product looks good in an outdoor, natural environment! And that’s without starting to mention products that look great un urban settings!
Outdoor product photography will benefit almost any product; there is something very appealing about any connection to the outdoors and if there is one, it should be highlighted in your photographs.
The more you take a moment to stop and think about it, the more you could add to this list. So take a few moments to think about your products and how this may benefit them.
Outdoor product photography is a challenge
Photography is about understanding the interplay of light and shadows and how they interact to produce ranges of colours and tones.
And there is no getting away from the fact that outdoor product photography presents very different challenges to studio shots.
In our ultimate guide to product photography, we talk about lighting equipment and some technique for studio product shots.
When shooting outside, you are working with natural light (predominantly, at least).
Photographing your products during the ‘Golden Hour’ (dawn and dusk) will give you a softer light to work with, whereas during the main daytime hours the light will be harsher and create deep shadows.
Make sure the light is to one side of your products, not in front of them. Even with the sunlight behind them (facing the camera) can work, but can produce a hazy effect, depending on its strength and the angle you are shooting at, so this is best avoided unless it’s the look you are wanting.
If the sunlight is too harsh, it can be softened using a diffuser – a screen that will soften the light for you. If some of your product is still in deep shadow, then you can use a reflector to throw extra light from the direction opposite the sun.
