Decoding contemporary folk style in fashion
I still remember the day Hoang Thuy Linh released the MV Banh Troi Nuoc . At that time, people couldn't stop talking about how Ho Xuan Huong's four-line poem was skillfully renewed. Composer Ho Hoai Anh retains all the very Vietnamese lyrics, but sets the music with EDM music.
Immediately, the song Banh Troi Nuoc by Hoang Thuy Linh brought the Vietnamese contemporary folk style (neofolk) to both domestic and foreign clubbing enthusiasts, blowing a passionate wind into this music genre. .
Along with the music industry, the song Banh Troi Nuoc also created a strong influence in the Vietnamese fashion village. Stylist Hoang Ku chose for Hoang Thuy Linh the intersection of Vietnamese folk fashion and Western evening dresses by Thuy Nguyen, Nguyen Tien Truyen and Cory Tran for Harper's Bazaar Vietnam . Since then, contemporary folk costumes have suddenly appeared more often in music videos, red carpets of fashion events, etc., creating a new attraction for very Vietnamese costumes.
What is contemporary folk style (neofolk)?
Through the example of the MV Banh Troi Nuoc by Hoang Thuy Linh, you can see that the contemporary folk style is rooted in music.
In the 1980s, a genre of music that combined folk music (folk) with modern genres such as electronic music, rock music, chill music, etc. began to prevail. Since then, the contemporary folk music genre has been popular. (neofolk music) officially formed and entered the history of music.
Contemporary folk styles are very diverse. Mixed with lo-fi music, it becomes an easy-to-listen chill music, with typical examples being the songs of Le Cat Trong Ly. Mixed with rock music, it produces a burning music like Tung Duong, Red Sun. Hoang Thuy Linh specializes in the treatment of the EDM segment.
Fashion influenced by music
Like many other cultural waves, from music, neofolk spread to fashion. Costumes imbued with national cultural identity are combined with modern fashion to create new and ancient dress styles.
Around the world, bands and artists pursuing the contemporary folk genre also favor this style of dress every time they appear on stage. Twelve Girls Band in China, due to choosing pure classical music, often wears cheongsam or Han costume when performing on stage. Celtic Woman of Ireland prefers evening gowns to give a classy look to the folk music. Wagakki Band of Japan likes to mix kimono with punk style outfits.
Contemporary folk style comes to ready-to-wear brands
But, don't make the mistake of thinking that contemporary folk costumes are only suitable for performance wear. With subtle combinations, this style is also suitable for everyday wear.
The leading brand in the field of bringing contemporary folk into ready-to-wear fashion is Dolce & Gabbana . Designers Domenico Dolce and Stefano Gabbana always find inspiration in their native Sicily – cement tiles, citrus images, and mosaics on the walls of ancient bas-reliefs – and transform it into an ordinary costume decoration. often. The Sicily dress, a design with a pattern printed with Sicilian country motifs, is the outfit that has made the brand famous.
