Children's book sales up after pandemic
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Loading... - Kwanjai Anant
- 01 May 2023
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Books for children are an important market segment for publishing houses and printing companies. Since the COVID-19 pandemic, publishing sales has risen as parents and teachers promote reading among young people.
Since early this month, Hanoi Book Street has collaborated with publishing houses and book companies to organize activities to celebrate Vietnam Book and Reading Culture Day on April 24th and the 6th anniversary of Book Street on May 1st. People enjoy going to bookstores instead of buying books online as they were forced to do during the pandemic. Hanoi Book Street has 16 bookstalls of publishers, such as Kim Dong, Tien Phong, Thai Ha, Nha Nam, and Dinh Ti. All publishers offer special discounts to mark Vietnam Book and Reading Culture Day.
Bookseller of Nha Nam bookstore Nguyen Thu Huyen said: “Since the pandemic was under control, the number of visitors to our bookstores has increased. The children love to read books at the stores. Nha Nam bookstores always have reading area for children. We open bookstores near schools and the children can come to read books after class while waiting for their parents.”
Last week Nha Nam Book Publisher launched its second Welcoming Summer program, selling 58,000 books at discounts of 30% to 70% at the Vietnam Youth Academy in Hanoi.
Dinh Ti Books Company, which specializes in books for children and books on parenting, has organized book displays and storytelling events at primary schools. Last Friday it co-organized a book display at Dong Tam primary school in Hanoi, where pupils acted out stories to bring the characters to life. Read More…
