9 Content Ideas to Grow Your Online Presence as a Real Estate Broker
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Loading... - Asuka Chiba
- 21 Jun 2022
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Content is king. Especially in the real estate business, where prospective clients are almost always on the internet to find information on the latest developments, it’s relevant, high-quality content that compels property seekers to reach out and drop an inquiry. It can increase conversions, so to speak.
More importantly, it strengthens your online presence as a real estate professional, which in turn makes your practice more visible to property seekers. The challenge, of course, lies in making sure that every piece of content you put out there is good.
If you want to make your content reign in the digital space and improve the visibility of your properties, use these content ideas:
Day in the Life
Give prospective clients a peek into what you do as a real estate broker on a typical working day. This is the ideal opportunity to show how you serve clients with excellence. While you can talk about your day in a blog, it’s better to have this on video. Think of it as being on your own reality show.
Property Sold!
Sharing your recently sold properties online is more than a celebration post. It can actually entice buyers and sellers to do business with you. They will have peace of mind that you can deliver should they get you as their broker. When sharing your experience online, talk about what the clients’ requirements are and how long the transaction went on, if possible. Include pictures of the property. Also, don’t forget to take down your listing on Lamudi as you get properties sold.
Property of the Month
This is one of the best ways you can put a spotlight on properties in your portfolio. Highlight the property of the month’s unique features in a blog. Or, have a tour of it, letting prospects imagine what it’s like being in that place.
The property of the month doesn’t have to be the one that has the most luxurious features. It can be the condo that has the best views of the Laguna de Bay or the smallest house in your portfolio that maximized the available space well. Include the link of the Lamudi listing on the social media posts so it’s easy for people to find more information.
Did You Know
People simply love fun facts, so pick interesting trivias about the homes you’re selling. Perhaps the property was once the residence of an A-list celebrity. Or maybe they were built from the ground up within merely three months. Learn the background of the properties you’re selling and highlight the fun trivias on your content. Use this same principle when writing property listings on Lamudi. It can definitely add excitement to your descriptions.
Behind the Scenes
This is somewhat like the Day in the Life, where you show people the things you do as a real estate professional. But this one focuses on one business aspect at a time, say, for example, the behind-the-scenes of organizing an open house or setting up a professional shoot for different properties. Again, this content idea gives prospects a peek into the kind of service you provide.
Virtual Tours
With the advancement of technology today, you can conduct “open houses” in the digital space. These virtual viewings can showcase the best features of your properties. Choose among the different types of tours, according to your budget and marketing goals:
· Captured footage, which is a series of photos stitched together;
· 3D, wherein property seekers can click on different rooms for viewing;
· Live footage
