12 Tips to Effectively Differentiate Your Social Media Content Across Platforms
Having more than one social media account for your brand may mean reaching more people, but it doesn’t mean businesses can simply post the same content to each platform. If you want to grow your audience, it’s important to differentiate your content across accounts while still ensuring everything feels cohesive and consistent.
To help you do this, 12 members of Young Entrepreneur Council (YEC) weigh in on the following question:
“If your business has more than one social media account, simply posting the same content to each won’t cut it if you want to grow your audience. What’s one tip you have for how to differentiate your content across your social media accounts while still ensuring everything feels united?”
Here’s what they recommend you do.
1. Know Your Audience
“Know who your audiences are on each platform and begin to develop a media plan with content that caters specifically to each channel. Just because one type of content performs well for you on YouTube doesn’t mean that it will translate well to Instagram. Research and understand your audience and the capabilities of each platform, then derive your social media strategy from that information.”
2. Stay on Message
“Staying on message is key to succeeding in an ad campaign. You can adapt a post with the same information in a different way for different platforms. Using branding, you’ll create a consistent look that can be recognized when switching from one platform to the next.”
3. Vary How You Ask for Engagement
“One strategy we use to differentiate content across our social media accounts is how we ask our audience for engagement. We invite visitors to comment on our Facebook videos and tell us about their experiences. On Twitter, we encourage our followers to use our branded hashtag to share their thoughts. These different communication strategies lead to unique types of engagement.”
4. Stagger Messaging
“Unless we have a campaign that calls for a unified presence, or a timely message we believe has merit across all channels, it’s critical to diversify posts and content across pages; otherwise, it’s the same joke at five different parties. Have a solid grasp of how your unique audiences vary by channel, what tone and perspective will best resonate with them and then stagger messaging appropriately.”
5. Focus on Connection in Different Ways
“On one of my accounts, I focus on my personal experiences and am more vulnerable with the copy and content. I share life experiences and pictures of me in the past and present. I also share pictures of my family and friends. On the other account, it’s more technical and informational content on how others can find more help or take action steps toward goals. Both meet the goal of connection.” Read More…
